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35.7M
Following
920
Total Posts
Engagement Rate
0.78%
Avg Likes
277,485
Avg Comments
adidas Football runs a verified Sports brand account with 35.7M followers on Instagram. To date adidas Football has posted 3,835 times, currently around 2 posts a week. Posts average 277,485 likes and 1,276 comments, an engagement rate of 0.78%.
As a Sports account, Adidasfootball reaches 35.7M followers on Instagram across 3,835 published posts.
Adidasfootball's 0.78% engagement rate is below the median of 1.05% among Sports accounts with over 1M followers, measured across 107 accounts in the InstME index.
One comment lands for every 218 likes, which reads as an audience that mostly engages through likes.
Lately Adidasfootball has been publishing about 2 posts per week.
The account follows just 920 others against 35.7M followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$120,000–$230,000
Based on 35.7M followers and a 0.78% engagement rate, a single sponsored post by Adidasfootball is worth an estimated $120,000–$230,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly men · mostly 18–34
Typical for Sports creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Sports
| Metric | Adidasfootball | Cohort median |
|---|---|---|
| Engagement rate | 0.78% | 1.05% |
| Average likes | 277,485 | 29,326 |
| Average comments | 1,276 | 353 |
| Posts per week | 2.46 | 2.24 |
Median values from 107 Sports accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 23, 2026
adidas Football is a verified sports brand on Instagram, with 35.7M followers.
adidas Football posts on Instagram as @adidasfootball.
adidas Football has 35,659,453 followers on Instagram (35.7M) as of Apr 23, 2026.
adidas Football's engagement rate is 0.78%, calculated from average likes and comments per post relative to followers. That is below the median of 1.05% for Sports accounts with over 1M followers in the InstME index.
Posts by adidas Football average 277,485 likes and 1,276 comments.
adidas Football posts about 2 times per week on average.
adidas Football is registered as a business account on Instagram and is verified.
adidas Football is categorized as a sports account in the InstME index, based on the profile's bio and Instagram category across 3,835 posts.
Yes. adidas Football carries the blue verified badge on Instagram.
3,835
1,276
Posts / Week
2.46
Growth Score
15.6 / 100
Follower Ratio
38760.3×
Engagement
0%
A sponsored post from adidas Football is estimated at $120,000 to $230,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
