The Orange County Register's official account, showcasing staff photos and stories from Orange County.
Followers
112.5K
Following
543
Total Posts
Engagement Rate
1.2%
Avg Likes
1,236
Avg Comments
OC Register runs a verified Newspaper brand account based in United States with 112.5K followers on Instagram. OC Register has shared 4,481 posts to date, currently around 3 posts a week. Posts average 1,236 likes and 115 comments, an engagement rate of 1.2%.
Ocregister is a Newspaper account whose 4,481 posts have grown a following of 112.5K on Instagram.
Across recent posts, Ocregister picks up 1,236 likes and 115 comments on average, one interaction per 83 followers.
Followers weigh in with a comment about every 11 likes, an unusually discussion-heavy audience.
Ocregister maintains a rhythm of about 3 posts per week.
With 112.5K followers but only 543 accounts followed back, Ocregister shows the ratio of a well-established account.
Estimated sponsored-post value
$470–$880
Based on 112.5K followers and a 1.2% engagement rate, a single sponsored post by Ocregister is worth an estimated $470–$880. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Content Focus
Primary: Newspaper
| Metric | Ocregister | Cohort median |
|---|---|---|
| Engagement rate | 1.2% | 1.25% |
| Average likes | 1,236 | 2,985 |
| Average comments | 115 | 73 |
| Posts per week | 3.17 | 0.74 |
Median values from 44,975 accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Ocregister | Cohort median |
|---|---|---|
| Engagement rate | 1.2% | 0.86% |
| Average likes | 1,236 | 2,003 |
| Average comments | 115 | 56 |
| Posts per week | 3.17 | 0.79 |
Median values from 6,613 accounts in United States with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 9, 2026
OC Register is a verified newspaper brand based in United States on Instagram, with 112.5K followers.
OC Register posts on Instagram as @ocregister.
OC Register has 112,473 followers on Instagram (112.5K) as of Jul 9, 2026.
OC Register's engagement rate is 1.2%, calculated from average likes and comments per post relative to followers.
Posts by OC Register average 1,236 likes and 115 comments.
OC Register posts about 3 times per week on average.
OC Register is registered as a business account on Instagram and is verified.
OC Register is categorized as a newspaper account in the InstME index, based on the profile's bio and Instagram category across 4,481 posts.
OC Register's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
4,481
115
Posts / Week
3.17
Growth Score
24 / 100
Follower Ratio
207.1×
Engagement
0.32%
Yes. OC Register carries the blue verified badge on Instagram.
A sponsored post from OC Register is estimated at $470 to $880. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
