Cuenta oficial del diario líder en información económica en España
Expansión.com runs a verified Newspaper brand account with 268.2K followers on Instagram. To date Expansión.com has posted 15,455 times, currently around 41 posts a week. Engagement runs at 0.12%, or about 314 likes and 14 comments per post.
Expansion_com is a Newspaper account whose 15,455 posts have grown a following of 268.2K on Instagram.
A 0.12% engagement rate leaves Expansion_com in the bottom 14% compared with accounts with 100K–1M followers.
Roughly one in 22 likes comes with a comment, a healthy amount of conversation.
Expansion_com maintains a rhythm of about 41 posts per week, more than one per day.
Audience-quality analysis puts Expansion_com at 88/100; roughly 10% of followers look low-quality or inactive, a strong signal of genuine reach.
With 268.2K followers but only 121 accounts followed back, Expansion_com shows the ratio of a well-established account.
Estimated sponsored-post value
$940–$1,700
Based on 268.2K followers and a 0.12% engagement rate, a single sponsored post by Expansion_com is worth an estimated $940–$1,700. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~10% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Content Focus
Primary: Newspaper
| Metric | Expansion_com | Cohort median |
|---|---|---|
| Engagement rate | 0.12% | 1.25% |
| Average likes | 314 | 2,985 |
| Average comments | 14 | 73 |
| Posts per week | 40.54 | 0.74 |
Median values from 44,975 accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Sep 14, 2026
Expansión.com is a verified newspaper brand on Instagram, with 268.2K followers.
Expansión.com posts on Instagram as @expansion_com.
Expansión.com has 268,204 followers on Instagram (268.2K) as of Sep 14, 2026.
Expansión.com's engagement rate is 0.12%, calculated from average likes and comments per post relative to followers.
Posts by Expansión.com average 314 likes and 14 comments.
Expansión.com posts about 41 times per week on average.
InstME's audience-quality analysis estimates about 10% of Expansión.com's followers are low-quality or inactive, giving an audience-quality score of 88/100.
Expansión.com is registered as a business account on Instagram and is verified.
Expansión.com is categorized as a newspaper account in the InstME index, based on the profile's bio and Instagram category across 15,455 posts.
Avg Comments
14
Engagement
0.16%
Yes. Expansión.com carries the blue verified badge on Instagram.
A sponsored post from Expansión.com is estimated at $940 to $1,700. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
