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Outreach This Creator For FreeFollowers
241.3K
Following
140
Total Posts
Engagement Rate
0.16%
Avg Likes
370
Avg Comments
On Instagram, The Age is a verified Newspaper brand based in Australia with an audience of 241.3K. The Age has shared 13,411 posts to date, currently around 42 posts a week. Engagement runs at 0.16%, or about 370 likes and 28 comments per post.
Tracked in the InstME index, Theageaustralia is a Newspaper account with 241.3K followers and a back catalogue of 13,411 posts.
Theageaustralia earns a 0.16% engagement rate, in the bottom 15% across accounts with 100K–1M followers in the InstME index.
The audience comments once per 13 likes on average, an unusually discussion-heavy audience.
Theageaustralia's recent cadence works out to about 42 posts per week, more than one per day.
InstME's checks rate Theageaustralia's audience 100/100, flagging roughly 0% as low-quality or inactive, a strong signal of genuine reach.
Theageaustralia keeps its following list short (140) relative to 241.3K followers, as established creators and brands tend to.
Estimated sponsored-post value
$840–$1,600
Based on 241.3K followers and a 0.16% engagement rate, a single sponsored post by Theageaustralia is worth an estimated $840–$1,600. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Content Focus
Primary: Newspaper
| Metric | Theageaustralia | Cohort median |
|---|---|---|
| Engagement rate | 0.16% | 1.25% |
| Average likes | 370 | 2,985 |
| Average comments | 28 | 73 |
| Posts per week | 41.79 | 0.74 |
Median values from 44,975 accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Theageaustralia | Cohort median |
|---|---|---|
| Engagement rate | 0.16% | 0.7% |
| Average likes | 370 | 1,539 |
| Average comments | 28 | 38 |
| Posts per week | 41.79 | 1.24 |
Median values from 449 accounts in Australia with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 23, 2026
The Age is a verified newspaper brand based in Australia on Instagram, with 241.3K followers.
The Age posts on Instagram as @theageaustralia.
The Age has 241,257 followers on Instagram (241.3K) as of Apr 23, 2026.
The Age's engagement rate is 0.16%, calculated from average likes and comments per post relative to followers.
Posts by The Age average 370 likes and 28 comments.
The Age posts about 42 times per week on average.
InstME's audience-quality analysis estimates about 0% of The Age's followers are low-quality or inactive, giving an audience-quality score of 100/100.
The Age is registered as a business account on Instagram and is verified.
The Age is categorized as a newspaper account in the InstME index, based on the profile's bio and Instagram category across 13,411 posts.
The Age's profile places the account in Australia. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
13,411
28
Posts / Week
41.79
Growth Score
3.2 / 100
ER Rank
15th
Engagement
0.33%
Yes. The Age carries the blue verified badge on Instagram.
A sponsored post from The Age is estimated at $840 to $1,600. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
