Targeted skincare solutions. 35 years of transformational results. DISCOVER #THEOBAGIEFFECT
Followers
279.8K
Following
2K
Total Posts
Engagement Rate
0.07%
Avg Likes
166
Avg Comments
Obagi Medical is a verified Beauty brand on Instagram based in United States, tracked in the InstME index with 279.8K followers. Content spans beauty and automotive. The account has published 1,920 posts, currently less than one post a week. Engagement runs at 0.07%, or about 166 likes and 18 comments per post.
Obagimedical has built an audience of 279.8K followers on Instagram over 1,920 posts as a Beauty account.
Obagimedical's 0.07% engagement rate is in the bottom quarter (median: 0.47%) among Beauty accounts with 100K–1M followers, measured across 1,553 accounts in the InstME index.
Followers weigh in with a comment about every 9 likes, an unusually discussion-heavy audience.
Obagimedical maintains a rhythm of less than one post per week.
The account follows just 2,022 others against 279.8K followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$980–$1,800
Based on 279.8K followers and a 0.07% engagement rate, a single sponsored post by Obagimedical is worth an estimated $980–$1,800. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 18–34
Typical for Beauty creators in United States, modeled from the niche, not measured for this account.
Content Focus
Primary: Beauty
Secondary: Automotive
| Metric | Obagimedical | Cohort median |
|---|---|---|
| Engagement rate | 0.07% | 0.47% |
| Average likes | 166 | 1,059 |
| Average comments | 18 | 46 |
| Posts per week | 0.31 | 1.04 |
Median values from 1,553 Beauty accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Obagimedical | Cohort median |
|---|---|---|
| Engagement rate | 0.07% | 0.44% |
| Average likes | 166 | 978 |
| Average comments | 18 | 55 |
| Posts per week | 0.31 | 0.67 |
Median values from 247 Beauty accounts in United States with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 13, 2026
Obagi Medical is a verified beauty brand based in United States on Instagram, with 279.8K followers.
Obagi Medical posts on Instagram as @obagimedical.
Obagi Medical has 279,765 followers on Instagram (279.8K) as of Jul 12, 2026.
Obagi Medical's engagement rate is 0.07%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 0.47%) for Beauty accounts with 100K–1M followers in the InstME index.
Posts by Obagi Medical average 166 likes and 18 comments.
Obagi Medical posts less than once a week on average.
Obagi Medical is registered as a business account on Instagram and is verified.
Obagi Medical is categorized as a beauty and automotive account in the InstME index, based on the profile's bio and Instagram category across 1,920 posts.
Obagi Medical's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
1,920
18
Posts / Week
0.31
Growth Score
1.4 / 100
Follower Ratio
138.4×
Engagement
0.05%
Yes. Obagi Medical carries the blue verified badge on Instagram.
A sponsored post from Obagi Medical is estimated at $980 to $1,800. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
