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Obaby is a verified Baby goods/kids goods brand on Instagram based in United Kingdom, tracked in the InstME index with 38.9K followers. To date Obaby has posted 2,332 times, currently less than one post a week. Engagement runs at 2.62%, or about 1,001 likes and 21 comments per post.
As a Baby goods/kids goods account, Obabyuk reaches 38.9K followers on Instagram across 2,332 published posts.
Obabyuk posts about average for its size: a 2.62% engagement rate against accounts with 10K–100K followers in the InstME index.
One comment lands for every 49 likes, which reads as a healthy amount of conversation.
Recent posting activity averages less than one post per week.
Obabyuk comes in at 100/100 for audience quality, with 0% of followers estimated low-quality or inactive, a strong signal of genuine reach.
Estimated sponsored-post value
$360–$660
Based on 38.9K followers and a 2.62% engagement rate, a single sponsored post by Obabyuk is worth an estimated $360–$660. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Content Focus
Primary: Baby goods/kids goods
| Metric | Obabyuk | Cohort median |
|---|---|---|
| Engagement rate | 2.62% | 1.45% |
| Average likes | 1,001 | 339 |
| Average comments | 21 | 18 |
| Posts per week | 0.73 | 0.52 |
Median values from 146,020 accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Obabyuk | Cohort median |
|---|---|---|
| Engagement rate | 2.62% | 0.84% |
| Average likes | 1,001 | 203 |
| Average comments | 21 | 11 |
| Posts per week | 0.73 | 0.74 |
Median values from 4,170 accounts in United Kingdom with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 16, 2026
Obaby is a verified baby goods/kids goods brand based in United Kingdom on Instagram, with 38.9K followers.
Obaby posts on Instagram as @obabyuk.
Obaby has 38,908 followers on Instagram (38.9K) as of Jul 16, 2026.
Obaby's engagement rate is 2.62%, calculated from average likes and comments per post relative to followers.
Posts by Obaby average 1,001 likes and 21 comments.
Obaby posts less than once a week on average.
InstME's audience-quality analysis estimates about 0% of Obaby's followers are low-quality or inactive, giving an audience-quality score of 100/100.
Obaby is registered as a business account on Instagram and is verified.
Obaby is categorized as a baby goods/kids goods account in the InstME index, based on the profile's bio and Instagram category across 2,332 posts.
Obaby's profile places the account in United Kingdom. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Total Posts
2,332
Avg Comments
21
Engagement
0.22%
Yes. Obaby carries the blue verified badge on Instagram.
A sponsored post from Obaby is estimated at $360 to $660. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
