Skincare that matches your game 💪 Official sponsor of @realmadrid & the Real Madrid Foundation ⚽️
Followers
21.7K
Following
42
Total Posts
Engagement Rate
0.11%
Avg Likes
23
Avg Comments
Reaching 21.7K followers on Instagram, NIVEA MEN is a verified Beauty brand based in United States. Content spans beauty and automotive. The account has published 895 posts, currently around 3 posts a week. Engagement runs at 0.11%, or about 23 likes and 1 comments per post.
With 21.7K followers across 895 posts, Niveamenusa is one of the Beauty accounts tracked in the InstME index.
Niveamenusa records a 0.11% engagement rate, in the bottom quarter (median: 0.57%) for the 5,414 Beauty accounts with 10K–100K followers tracked in the InstME index.
Followers leave about one comment for every 45 likes, a healthy amount of conversation.
Niveamenusa currently publishes about 3 posts per week.
InstME's checks rate Niveamenusa's audience 76/100, flagging roughly 20% as low-quality or inactive, a solid result.
Niveamenusa keeps its following list short (42) relative to 21.7K followers, as established creators and brands tend to.
Estimated sponsored-post value
$76–$140
Based on 21.7K followers and a 0.11% engagement rate, a single sponsored post by Niveamenusa is worth an estimated $76–$140. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~20% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Niveamenusa | Cohort median |
|---|---|---|
| Engagement rate | 0.11% | 0.57% |
| Average likes | 23 | 134 |
| Average comments | 1 | 12 |
| Posts per week | 2.7 | 0.59 |
Median values from 5,414 Beauty accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Niveamenusa | Cohort median |
|---|---|---|
| Engagement rate | 0.11% | 0.51% |
| Average likes | 23 | 91 |
| Average comments | 1 | 10 |
| Posts per week | 2.7 | 0.44 |
Median values from 1,005 Beauty accounts in United States with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 9, 2026
NIVEA MEN is a verified beauty brand based in United States on Instagram, with 21.7K followers.
NIVEA MEN posts on Instagram as @niveamenusa.
NIVEA MEN has 21,658 followers on Instagram (21.7K) as of Jul 9, 2026.
NIVEA MEN's engagement rate is 0.11%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 0.57%) for Beauty accounts with 10K–100K followers in the InstME index.
Posts by NIVEA MEN average 23 likes and 1 comments.
NIVEA MEN posts about 3 times per week on average.
InstME's audience-quality analysis estimates about 20% of NIVEA MEN's followers are low-quality or inactive, giving an audience-quality score of 76/100.
NIVEA MEN is registered as a business account on Instagram and is verified.
NIVEA MEN is categorized as a beauty and automotive account in the InstME index, based on the profile's bio and Instagram category across 895 posts.
895
1
Posts / Week
2.7
Growth Score
2.2 / 100
ER Rank
5th
Predominantly women · mostly 18–34
Typical for Beauty creators in United States, modeled from the niche, not measured for this account.
Content Focus
Primary: Beauty
Secondary: Automotive
62.4K
Engagement
3.1%
NIVEA MEN's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. NIVEA MEN carries the blue verified badge on Instagram.
A sponsored post from NIVEA MEN is estimated at $76 to $140. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
