The official account for the NIVEA West Africa 🇳🇬🇬🇭family of skincare products. Tag us in your photos
Followers
238.3K
Following
16
Total Posts
Engagement Rate
0.2%
Avg Likes
443
Avg Comments
NIVEA West Africa is a verified Beauty creator based in Nigeria, with 238.3K followers on Instagram. The account posts mainly around beauty and photography topics. NIVEA West Africa has shared 2,281 posts to date, currently around 1 post a week. Posts average 443 likes and 26 comments, an engagement rate of 0.2%.
Nivea_wa shows up in the InstME index as a Beauty account, 238.3K followers, 2,281 posts.
For Beauty accounts with 100K–1M followers, Nivea_wa's 0.2% engagement rate is below the median of 0.47%, a read from 1,553 accounts in the InstME index.
Followers leave about one comment for every 17 likes, an unusually discussion-heavy audience.
Nivea_wa's recent cadence works out to about one post per week.
Nivea_wa follows only 16 accounts while being followed by 238.3K, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$830–$1,500
Based on 238.3K followers and a 0.2% engagement rate, a single sponsored post by Nivea_wa is worth an estimated $830–$1,500. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 18–34
Typical for Beauty creators in Nigeria, modeled from the niche, not measured for this account.
Content Focus
Primary: Beauty
Secondary: Photography
| Metric | Nivea_wa | Cohort median |
|---|---|---|
| Engagement rate | 0.2% | 0.47% |
| Average likes | 443 | 1,059 |
| Average comments | 26 | 46 |
| Posts per week | 1 | 1.04 |
Median values from 1,553 Beauty accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Nivea_wa | Cohort median |
|---|---|---|
| Engagement rate | 0.2% | 0.61% |
| Average likes | 443 | 779 |
| Average comments | 26 | 70 |
| Posts per week | 1 | 0.19 |
Median values from 35 Beauty accounts in Nigeria with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 9, 2026
NIVEA West Africa is a verified beauty creator based in Nigeria on Instagram, with 238.3K followers.
NIVEA West Africa posts on Instagram as @nivea_wa.
NIVEA West Africa has 238,332 followers on Instagram (238.3K) as of Jul 9, 2026.
NIVEA West Africa's engagement rate is 0.2%, calculated from average likes and comments per post relative to followers. That is below the median of 0.47% for Beauty accounts with 100K–1M followers in the InstME index.
Posts by NIVEA West Africa average 443 likes and 26 comments.
NIVEA West Africa posts about 1 time per week on average.
NIVEA West Africa is registered as a creator account on Instagram and is verified.
NIVEA West Africa is categorized as a beauty and photography account in the InstME index, based on the profile's bio and Instagram category across 2,281 posts.
NIVEA West Africa's profile places the account in Nigeria. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
2,281
26
Posts / Week
1
Growth Score
4 / 100
Follower Ratio
14895.8×
Engagement
2.17%
Yes. NIVEA West Africa carries the blue verified badge on Instagram.
A sponsored post from NIVEA West Africa is estimated at $830 to $1,500. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
