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2.1M
Following
1.7K
Total Posts
Engagement Rate
1.06%
Avg Likes
22,372
Avg Comments
Reaching 2.1M followers on Instagram, Nikki_makeup is a verified Beauty creator. Its posts sit across beauty and music. The account has published 2,409 posts, currently less than one post a week. Engagement runs at 1.06%, or about 22,372 likes and 174 comments per post.
Tracked in the InstME index, Nikki_makeup is a Beauty account with 2.1M followers and a back catalogue of 2,409 posts.
Against 361 Beauty accounts with over 1M followers in the InstME index, Nikki_makeup's 1.06% engagement rate lands above the median of 0.32%.
Followers leave about one comment for every 129 likes, an audience that mostly engages through likes.
Nikki_makeup currently publishes less than one post per week.
Nikki_makeup keeps its following list short (1,716) relative to 2.1M followers, as established creators and brands tend to.
Estimated sponsored-post value
$7,900–$15,000
Based on 2.1M followers and a 1.06% engagement rate, a single sponsored post by Nikki_makeup is worth an estimated $7,900–$15,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 18–34
Typical for Beauty creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Beauty
Secondary: Music
| Metric | Nikki_makeup | Cohort median |
|---|---|---|
| Engagement rate | 1.06% | 0.32% |
| Average likes | 22,372 | 6,917 |
| Average comments | 174 | 196 |
| Posts per week | 0.08 | 2.46 |
Median values from 361 Beauty accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 9, 2026
Nikki_makeup is a verified beauty creator on Instagram, with 2.1M followers.
Nikki_makeup has 2,117,497 followers on Instagram (2.1M) as of Jul 9, 2026.
Nikki_makeup's engagement rate is 1.06%, calculated from average likes and comments per post relative to followers. That is above the median of 0.32% for Beauty accounts with over 1M followers in the InstME index.
Posts by Nikki_makeup average 22,372 likes and 174 comments.
Nikki_makeup posts less than once a week on average.
Nikki_makeup is registered as a creator account on Instagram and is verified.
Nikki_makeup is categorized as a beauty and music account in the InstME index, based on the profile's bio and Instagram category across 2,409 posts.
Yes. Nikki_makeup carries the blue verified badge on Instagram.
A sponsored post from Nikki_makeup is estimated at $7,900 to $15,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
2,409
174
Posts / Week
0.08
Growth Score
21.2 / 100
Follower Ratio
1234.0×
Engagement
0.75%
