Followers
7.7M
Following
91
Total Posts
Engagement Rate
0.35%
Avg Likes
27,078
Avg Comments
Nike Sportswear runs a verified business account account with 7.7M followers on Instagram. Nike Sportswear has shared 1,968 posts to date, currently around 2 posts a week. Posts average 27,078 likes and 135 comments, an engagement rate of 0.35%.
As a business account, Nikesportswear reaches 7.7M followers on Instagram across 1,968 published posts.
On average, Nikesportswear's posts earn 27,078 likes and 135 comments, about one interaction per 282 followers.
The comment-to-like ratio works out to one comment per 201 likes, pointing to an audience that mostly engages through likes.
Posting frequency for Nikesportswear sits at about 2 posts per week.
On audience quality, Nikesportswear lands at 100/100, an estimated 0% of followers read as low-quality or inactive, a strong signal of genuine reach.
The account follows just 91 others against 7.7M followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$27,000–$50,000
Based on 7.7M followers and a 0.35% engagement rate, a single sponsored post by Nikesportswear is worth an estimated $27,000–$50,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.| Metric | Nikesportswear | Cohort median |
|---|---|---|
| Engagement rate | 0.35% | 1.02% |
| Average likes | 27,078 | 25,711 |
| Average comments | 135 | 376 |
| Posts per week | 2.16 | 1.1 |
Median values from 12,265 accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 9, 2026
Nike Sportswear is a verified Instagram brand on Instagram, with 7.7M followers.
Nike Sportswear posts on Instagram as @nikesportswear.
Nike Sportswear has 7,678,417 followers on Instagram (7.7M) as of Jul 9, 2026.
Nike Sportswear's engagement rate is 0.35%, calculated from average likes and comments per post relative to followers.
Posts by Nike Sportswear average 27,078 likes and 135 comments.
Nike Sportswear posts about 2 times per week on average.
InstME's audience-quality analysis estimates about 0% of Nike Sportswear's followers are low-quality or inactive, giving an audience-quality score of 100/100.
Nike Sportswear is registered as a business account on Instagram and is verified.
Yes. Nike Sportswear carries the blue verified badge on Instagram.
1,968
135
Posts / Week
2.16
Growth Score
7 / 100
Audience Score
100 / 100
Engagement
0.16%
A sponsored post from Nike Sportswear is estimated at $27,000 to $50,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
