Since 1925. Tap the link below to read more about any photo.
Outreach This Creator For FreeFollowers
9M
Following
178
Total Posts
Engagement Rate
0.05%
Avg Likes
4,707
Avg Comments
The New Yorker runs a verified Photography brand account based in United States with 9M followers on Instagram. To date The New Yorker has posted 15,884 times, currently around 35 posts a week. Posts average 4,707 likes and 146 comments, an engagement rate of 0.05%.
Newyorkermag is a Photography account whose 15,884 posts have grown a following of 9M on Instagram.
Benchmarked against 61 Photography accounts with over 1M followers, Newyorkermag posts a 0.05% engagement rate that is in the bottom quarter (median: 0.61%).
Followers weigh in with a comment about every 32 likes, a healthy amount of conversation.
Posting frequency for Newyorkermag sits at about 35 posts per week, more than one per day.
Newyorkermag comes in at 88/100 for audience quality, with 10% of followers estimated low-quality or inactive, a strong signal of genuine reach.
With 9M followers but only 178 accounts followed back, Newyorkermag shows the ratio of a well-established account.
Estimated sponsored-post value
$32,000–$59,000
Based on 9M followers and a 0.05% engagement rate, a single sponsored post by Newyorkermag is worth an estimated $32,000–$59,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~10% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Newyorkermag | Cohort median |
|---|---|---|
| Engagement rate | 0.05% | 0.61% |
| Average likes | 4,707 | 10,728 |
| Average comments | 146 | 146 |
| Posts per week | 34.76 | 0.43 |
Median values from 61 Photography accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Newyorkermag | Cohort median |
|---|---|---|
| Engagement rate | 0.05% | 0.81% |
| Average likes | 4,707 | 19,158 |
| Average comments | 146 | 344 |
| Posts per week | 34.76 | 1.56 |
Median values from 1,812 accounts in United States with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
The New Yorker is a verified photography brand based in United States on Instagram, with 9M followers.
The New Yorker posts on Instagram as @newyorkermag.
The New Yorker has 9,032,527 followers on Instagram (9M) as of Jul 15, 2026.
The New Yorker's engagement rate is 0.05%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 0.61%) for Photography accounts with over 1M followers in the InstME index.
Posts by The New Yorker average 4,707 likes and 146 comments.
The New Yorker posts about 35 times per week on average.
InstME's audience-quality analysis estimates about 10% of The New Yorker's followers are low-quality or inactive, giving an audience-quality score of 88/100.
The New Yorker is registered as a business account on Instagram and is verified.
The New Yorker is categorized as a photography account in the InstME index, based on the profile's bio and Instagram category across 15,884 posts.
15,884
146
Posts / Week
34.76
Growth Score
1 / 100
Audience Score
88 / 100
More men than women · mostly 25–44
Typical for Photography creators in United States, modeled from the niche, not measured for this account.
Content Focus
Primary: Photography
Engagement
0.06%
The New Yorker's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. The New Yorker carries the blue verified badge on Instagram.
A sponsored post from The New Yorker is estimated at $32,000 to $59,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
