New York City, one story at a time. Created by @justbrandonstanton Humans of New York is audience supported, please consider joining the Patreon:
Followers
12.7M
Following
712
Total Posts
Engagement Rate
0.46%
Avg Likes
57,363
Avg Comments
On Instagram, Humans of New York is a verified Instagram creator with an audience of 12.7M. The account has published 5,851 posts, currently less than one post a week. Posts average 57,363 likes and 767 comments, an engagement rate of 0.46%.
Tracked in the InstME index, Humansofny is a creator account with 12.7M followers and a back catalogue of 5,851 posts.
Humansofny's posts draw around 57,363 likes and 767 comments each, close to one interaction for every 219 followers.
At one comment per 75 likes, the ratio points to an audience that mostly engages through likes.
In recent weeks Humansofny has kept to less than one post per week.
Humansofny keeps its following list short (712) relative to 12.7M followers, as established creators and brands tend to.
Estimated sponsored-post value
$45,000–$83,000
Based on 12.7M followers and a 0.46% engagement rate, a single sponsored post by Humansofny is worth an estimated $45,000–$83,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
| Metric | Humansofny | Cohort median |
|---|---|---|
| Engagement rate | 0.46% | 1.02% |
| Average likes | 57,363 | 25,711 |
| Average comments | 767 | 376 |
| Posts per week | 0.44 | 1.1 |
Median values from 12,265 accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 27, 2026
Humans of New York is a verified Instagram creator on Instagram, with 12.7M followers.
Humans of New York posts on Instagram as @humansofny.
Humans of New York has 12,717,237 followers on Instagram (12.7M) as of Apr 27, 2026.
Humans of New York's engagement rate is 0.46%, calculated from average likes and comments per post relative to followers.
Posts by Humans of New York average 57,363 likes and 767 comments.
Humans of New York posts less than once a week on average.
Humans of New York is registered as a creator account on Instagram and is verified.
Yes. Humans of New York carries the blue verified badge on Instagram.
A sponsored post from Humans of New York is estimated at $45,000 to $83,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
5,851
767
Posts / Week
0.44
Growth Score
9.2 / 100
Follower Ratio
17861.3×
Engagement
0%
