Bringing you the world's greatest cars in photography and films since before Insta was a thing ⠀⠀⠀⠀⠀⠀⠀⠀⠀ This is a commercial channel from BBC Studios
Followers
6.3M
Following
106
Total Posts
Engagement Rate
3.35%
Avg Likes
209,803
Avg Comments
On Instagram, Top Gear is a verified Photography brand with an audience of 6.3M. Content spans photography and automotive. Top Gear has shared 2,679 posts to date, currently less than one post a week. Typical posts draw 209,803 likes and 1,924 comments, putting engagement at 3.35%.
Topgear's Instagram presence spans 2,679 posts and 6.3M followers, profiling it as a Photography account.
For Photography accounts with over 1M followers, Topgear's 3.35% engagement rate is in the top quarter (median: 0.61%), a read from 61 accounts in the InstME index.
The like-to-comment split is roughly 109 to one, indicating an audience that mostly engages through likes.
Each video from Topgear averages 1.8M views, near 29% of its followers.
In recent weeks Topgear has kept to less than one post per week.
Topgear follows only 106 accounts while being followed by 6.3M, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$74,000–$140,000
Based on 6.3M followers and a 3.35% engagement rate, a single sponsored post by Topgear is worth an estimated $74,000–$140,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.More men than women · mostly 25–44
Typical for Photography creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Photography
Secondary: Automotive
| Metric | Topgear | Cohort median |
|---|---|---|
| Engagement rate | 3.35% | 0.61% |
| Average likes | 209,803 | 10,728 |
| Average comments | 1,924 | 146 |
| Posts per week | 0.13 | 0.43 |
Median values from 61 Photography accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 7, 2026
Top Gear is a verified photography brand on Instagram, with 6.3M followers.
Top Gear posts on Instagram as @topgear.
Top Gear has 6,316,842 followers on Instagram (6.3M) as of Apr 7, 2026.
Top Gear's engagement rate is 3.35%, calculated from average likes and comments per post relative to followers. That is in the top quarter (median: 0.61%) for Photography accounts with over 1M followers in the InstME index.
Posts by Top Gear average 209,803 likes and 1,924 comments.
Top Gear posts less than once a week on average.
Top Gear is registered as a business account on Instagram and is verified.
Top Gear is categorized as a photography and automotive account in the InstME index, based on the profile's bio and Instagram category across 2,679 posts.
Yes. Top Gear carries the blue verified badge on Instagram.
2,679
1,924
Avg Views
1,814,689
Posts / Week
0.13
Growth Score
67 / 100
Engagement
0.22%
A sponsored post from Top Gear is estimated at $74,000 to $140,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
