Founded in 1947, Magnum Photos is a collective of photographers committed to documenting world events, people, places, daily life and culture.
Followers
4.3M
Following
394
Total Posts
Engagement Rate
0.22%
Avg Likes
9,381
Avg Comments
Magnum Photos is a verified Photography brand based in United Kingdom, with 4.3M followers on Instagram. Content spans photography and tech. To date Magnum Photos has posted 9,957 times, currently around 4 posts a week. Posts average 9,381 likes and 57 comments, an engagement rate of 0.22%.
On Instagram, Magnumphotos runs a Photography account that has published 9,957 posts and gathered 4.3M followers.
For Photography accounts with over 1M followers, Magnumphotos's 0.22% engagement rate is below the median of 0.61%, a read from 61 accounts in the InstME index.
The audience comments once per 163 likes on average, an audience that mostly engages through likes.
In recent weeks Magnumphotos has kept to about 4 posts per week.
Magnumphotos follows only 394 accounts while being followed by 4.3M, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$15,000–$28,000
Based on 4.3M followers and a 0.22% engagement rate, a single sponsored post by Magnumphotos is worth an estimated $15,000–$28,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.More men than women · mostly 25–44
Typical for Photography creators in United Kingdom, modeled from the niche, not measured for this account.
Content Focus
Primary: Photography
Secondary: Tech
| Metric | Magnumphotos | Cohort median |
|---|---|---|
| Engagement rate | 0.22% | 0.61% |
| Average likes | 9,381 | 10,728 |
| Average comments | 57 | 146 |
| Posts per week | 4.21 | 0.43 |
Median values from 61 Photography accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Magnumphotos | Cohort median |
|---|---|---|
| Engagement rate | 0.22% | 0.6% |
| Average likes | 9,381 | 13,723 |
| Average comments | 57 | 237 |
| Posts per week | 4.21 | 1.23 |
Median values from 200 accounts in United Kingdom with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
Magnum Photos is a verified photography brand based in United Kingdom on Instagram, with 4.3M followers.
Magnum Photos posts on Instagram as @magnumphotos.
Magnum Photos has 4,254,120 followers on Instagram (4.3M) as of Jul 15, 2026.
Magnum Photos's engagement rate is 0.22%, calculated from average likes and comments per post relative to followers. That is below the median of 0.61% for Photography accounts with over 1M followers in the InstME index.
Posts by Magnum Photos average 9,381 likes and 57 comments.
Magnum Photos posts about 4 times per week on average.
Magnum Photos is registered as a business account on Instagram and is verified.
Magnum Photos is categorized as a photography and tech account in the InstME index, based on the profile's bio and Instagram category across 9,957 posts.
Magnum Photos's profile places the account in United Kingdom. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
9,957
57
Posts / Week
4.21
Growth Score
4.4 / 100
Follower Ratio
10797.3×
Engagement
0%
Yes. Magnum Photos carries the blue verified badge on Instagram.
A sponsored post from Magnum Photos is estimated at $15,000 to $28,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
