News, entertainment, lifestyle, sport and travel from Australia’s most read news site. Tap here 👇 to download our app
Followers
361K
Following
478
Total Posts
Engagement Rate
0.15%
Avg Likes
481
Avg Comments
news.com.au is a verified Travel brand on Instagram based in Australia, tracked in the InstME index with 361K followers. Content spans travel and lifestyle. news.com.au has shared 15,566 posts to date, currently around 81 posts a week. Engagement runs at 0.15%, or about 481 likes and 52 comments per post.
Newscomauhq is a Travel account on Instagram with 361K followers and 15,566 published posts.
Benchmarked against 977 Travel accounts with 100K–1M followers, Newscomauhq posts a 0.15% engagement rate that is in the bottom quarter (median: 0.92%).
Followers weigh in with a comment about every 9 likes, an unusually discussion-heavy audience.
Newscomauhq maintains a rhythm of about 81 posts per week, more than one per day.
With 361K followers but only 478 accounts followed back, Newscomauhq shows the ratio of a well-established account.
Estimated sponsored-post value
$1,300–$2,300
Based on 361K followers and a 0.15% engagement rate, a single sponsored post by Newscomauhq is worth an estimated $1,300–$2,300. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.More women than men · mostly 25–44
Typical for Travel creators in Australia, modeled from the niche, not measured for this account.
Content Focus
Primary: Travel
Secondary: Lifestyle
| Metric | Newscomauhq | Cohort median |
|---|---|---|
| Engagement rate | 0.15% | 0.92% |
| Average likes | 481 | 1,974 |
| Average comments | 52 | 53 |
| Posts per week | 81.4 | 0.73 |
Median values from 977 Travel accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Newscomauhq | Cohort median |
|---|---|---|
| Engagement rate | 0.15% | 0.7% |
| Average likes | 481 | 1,539 |
| Average comments | 52 | 38 |
| Posts per week | 81.4 | 1.24 |
Median values from 449 accounts in Australia with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Aug 31, 2026
news.com.au is a verified travel brand based in Australia on Instagram, with 361K followers.
news.com.au posts on Instagram as @newscomauhq.
news.com.au has 361,036 followers on Instagram (361K) as of Aug 31, 2026.
news.com.au's engagement rate is 0.15%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 0.92%) for Travel accounts with 100K–1M followers in the InstME index.
Posts by news.com.au average 481 likes and 52 comments.
news.com.au posts about 81 times per week on average.
news.com.au is registered as a business account on Instagram and is verified.
news.com.au is categorized as a travel and lifestyle account in the InstME index, based on the profile's bio and Instagram category across 15,566 posts.
news.com.au's profile places the account in Australia. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
15,566
52
Posts / Week
81.4
Growth Score
3 / 100
Last Post
Today
Engagement
0%
Yes. news.com.au carries the blue verified badge on Instagram.
A sponsored post from news.com.au is estimated at $1,300 to $2,300. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
