✈️🗺️🚐☀️⛰️🏝️🌊🥾🇦🇺🌿🌈🦋🌙💞 your new favourite travel guides! Currently in📍 Newcastle, NSW 🇦🇺 Travel guides, maps, blogs, & more ⬇️
Followers
353.4K
Following
154
Total Posts
Engagement Rate
0.87%
Avg Likes
2,843
Avg Comments
Josh & Ruthie Betts |Travel & Love is a verified Travel creator on Instagram based in Australia, tracked in the InstME index with 353.4K followers. Its posts sit across travel and lifestyle. To date Josh & Ruthie Betts |Travel & Love has posted 1,482 times, currently around 1 post a week. Typical posts draw 2,843 likes and 240 comments, putting engagement at 0.87%.
As a Travel account, Life_of_betts reaches 353.4K followers on Instagram across 1,482 published posts.
Among 977 Travel accounts with 100K–1M followers in the InstME index, Life_of_betts's 0.87% engagement rate comes in below the median of 0.92%.
Comments arrive at about one per 12 likes, a sign of an unusually discussion-heavy audience.
Lately Life_of_betts has been publishing about one post per week.
The account follows just 154 others against 353.4K followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$1,200–$2,300
Based on 353.4K followers and a 0.87% engagement rate, a single sponsored post by Life_of_betts is worth an estimated $1,200–$2,300. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.More women than men · mostly 25–44
Typical for Travel creators in Australia, modeled from the niche, not measured for this account.
Content Focus
Primary: Travel
Secondary: Lifestyle
| Metric | Life_of_betts | Cohort median |
|---|---|---|
| Engagement rate | 0.87% | 0.92% |
| Average likes | 2,843 | 1,974 |
| Average comments | 240 | 53 |
| Posts per week | 1.45 | 0.73 |
Median values from 977 Travel accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Life_of_betts | Cohort median |
|---|---|---|
| Engagement rate | 0.87% | 0.7% |
| Average likes | 2,843 | 1,539 |
| Average comments | 240 | 38 |
| Posts per week | 1.45 | 1.24 |
Median values from 449 accounts in Australia with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Sep 5, 2026
Josh & Ruthie Betts |Travel & Love is a verified travel creator based in Australia on Instagram, with 353.4K followers.
Josh & Ruthie Betts |Travel & Love posts on Instagram as @life_of_betts.
Josh & Ruthie Betts |Travel & Love has 353,449 followers on Instagram (353.4K) as of Sep 5, 2026.
Josh & Ruthie Betts |Travel & Love's engagement rate is 0.87%, calculated from average likes and comments per post relative to followers. That is below the median of 0.92% for Travel accounts with 100K–1M followers in the InstME index.
Posts by Josh & Ruthie Betts |Travel & Love average 2,843 likes and 240 comments.
Josh & Ruthie Betts |Travel & Love posts about 1 time per week on average.
Josh & Ruthie Betts |Travel & Love is registered as a creator account on Instagram and is verified.
1,482
240
Posts / Week
1.45
Growth Score
17.4 / 100
Last Post
2 months ago
Engagement
0%
Josh & Ruthie Betts |Travel & Love is categorized as a travel and lifestyle account in the InstME index, based on the profile's bio and Instagram category across 1,482 posts.
Josh & Ruthie Betts |Travel & Love's profile places the account in Australia. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. Josh & Ruthie Betts |Travel & Love carries the blue verified badge on Instagram.
A sponsored post from Josh & Ruthie Betts |Travel & Love is estimated at $1,200 to $2,300. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
