The official minor league of the @nba. Today’s G League. Tomorrow’s NBA.
Followers
1.6M
Following
1K
Total Posts
Engagement Rate
2.1%
Avg Likes
33,020
Avg Comments
NBA G League is a verified business account. The account has built 1.6M followers on Instagram. To date NBA G League has posted 23,593 times, currently around 4 posts a week. Posts average 33,020 likes and 195 comments, an engagement rate of 2.1%.
Nbagleague is a business account on Instagram with 1.6M followers and 23,593 published posts.
Each post from Nbagleague averages 33,020 likes and 195 comments, or about one interaction per 48 followers.
Comments arrive at about one per 170 likes, a sign of an audience that mostly engages through likes.
Recent posting activity averages about 4 posts per week.
With 1.6M followers but only 1,021 accounts followed back, Nbagleague shows the ratio of a well-established account.
Estimated sponsored-post value
$12,000–$22,000
Based on 1.6M followers and a 2.1% engagement rate, a single sponsored post by Nbagleague is worth an estimated $12,000–$22,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
| Metric | Nbagleague | Cohort median |
|---|---|---|
| Engagement rate | 2.1% | 1.02% |
| Average likes | 33,020 | 25,711 |
| Average comments | 195 | 376 |
| Posts per week | 4.37 | 1.1 |
Median values from 12,265 accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
Get advanced audience quality signals, growth trend analytics, historical snapshots, and top-performing content patterns.
No credit card needed
Last reviewed: Apr 23, 2026
NBA G League is a verified Instagram brand on Instagram, with 1.6M followers.
NBA G League posts on Instagram as @nbagleague.
NBA G League has 1,585,017 followers on Instagram (1.6M) as of Apr 23, 2026.
NBA G League's engagement rate is 2.1%, calculated from average likes and comments per post relative to followers.
Posts by NBA G League average 33,020 likes and 195 comments.
NBA G League posts about 4 times per week on average.
NBA G League is registered as a business account on Instagram and is verified.
Yes. NBA G League carries the blue verified badge on Instagram.
A sponsored post from NBA G League is estimated at $12,000 to $22,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
23,593
195
Posts / Week
4.37
Growth Score
42 / 100
Follower Ratio
1552.4×
Engagement
0.17%
