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88.2M
Following
1.3K
Total Posts
Engagement Rate
0.05%
Avg Likes
44,920
Avg Comments
Nba is a verified Sports brand. The account has built 88.2M followers on Instagram. The account has published 105,761 posts, currently around 84 posts a week. Engagement runs at 0.05%, or about 44,920 likes and 500 comments per post.
As a Sports account, Nba reaches 88.2M followers on Instagram across 105,761 published posts.
Nba's 0.05% engagement rate is in the bottom quarter (median: 1.05%) among Sports accounts with over 1M followers, measured across 107 accounts in the InstME index.
Roughly one in 90 likes comes with a comment, an audience that mostly engages through likes.
Posting frequency for Nba sits at about 84 posts per week, more than one per day.
Nba comes in at 88/100 for audience quality, with 10% of followers estimated low-quality or inactive, a strong signal of genuine reach.
The account follows just 1,302 others against 88.2M followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$310,000–$570,000
Based on 88.2M followers and a 0.05% engagement rate, a single sponsored post by Nba is worth an estimated $310,000–$570,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~10% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Nba | Cohort median |
|---|---|---|
| Engagement rate | 0.05% | 1.05% |
| Average likes | 44,920 | 29,326 |
| Average comments | 500 | 353 |
| Posts per week | 84 | 2.24 |
Median values from 107 Sports accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Aug 11, 2026
Nba is a verified sports brand on Instagram, with 88.2M followers.
Nba has 88,194,465 followers on Instagram (88.2M) as of Aug 11, 2026.
Nba's engagement rate is 0.05%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 1.05%) for Sports accounts with over 1M followers in the InstME index.
Posts by Nba average 44,920 likes and 500 comments.
Nba posts about 84 times per week on average.
InstME's audience-quality analysis estimates about 10% of Nba's followers are low-quality or inactive, giving an audience-quality score of 88/100.
Nba is registered as a business account on Instagram and is verified.
Nba is categorized as a sports account in the InstME index, based on the profile's bio and Instagram category across 105,761 posts.
Yes. Nba carries the blue verified badge on Instagram.
105,761
500
Posts / Week
84
Growth Score
1 / 100
Last Post
7 days ago
Predominantly men · mostly 18–34
Typical for Sports creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Sports
Engagement
0.3%
A sponsored post from Nba is estimated at $310,000 to $570,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.