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Followers
488.9K
Following
696
Total Posts
Engagement Rate
0.1%
Avg Likes
477
Avg Comments
Naturium is a verified Beauty brand on Instagram, tracked in the InstME index with 488.9K followers. The account posts mainly around beauty and tech topics. Naturium has shared 2,429 posts to date, currently around 8 posts a week. Typical posts draw 477 likes and 32 comments, putting engagement at 0.1%.
As a Beauty account, Naturium reaches 488.9K followers on Instagram across 2,429 published posts.
Among 1,553 Beauty accounts with 100K–1M followers in the InstME index, Naturium's 0.1% engagement rate comes in in the bottom quarter (median: 0.47%).
Comments arrive at about one per 15 likes, a sign of an unusually discussion-heavy audience.
Lately Naturium has been publishing about 8 posts per week, more than one per day.
The account follows just 696 others against 488.9K followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$1,700–$3,200
Based on 488.9K followers and a 0.1% engagement rate, a single sponsored post by Naturium is worth an estimated $1,700–$3,200. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 18–34
Typical for Beauty creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Beauty
Secondary: Tech
| Metric | Naturium | Cohort median |
|---|---|---|
| Engagement rate | 0.1% | 0.47% |
| Average likes | 477 | 1,059 |
| Average comments | 32 | 46 |
| Posts per week | 7.58 | 1.04 |
Median values from 1,553 Beauty accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
Naturium is a verified beauty brand on Instagram, with 488.9K followers.
Naturium has 488,871 followers on Instagram (488.9K) as of Jul 15, 2026.
Naturium's engagement rate is 0.1%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 0.47%) for Beauty accounts with 100K–1M followers in the InstME index.
Posts by Naturium average 477 likes and 32 comments.
Naturium posts about 8 times per week on average.
Naturium is registered as a business account on Instagram and is verified.
Naturium is categorized as a beauty and tech account in the InstME index, based on the profile's bio and Instagram category across 2,429 posts.
Yes. Naturium carries the blue verified badge on Instagram.
A sponsored post from Naturium is estimated at $1,700 to $3,200. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
2,429
32
Posts / Week
7.58
Growth Score
2 / 100
Follower Ratio
702.4×
Engagement
5.69%
