A better night's sleep for your little one, naturally 🌱 Organic baby & child mattresses, handmade in Devon 🇬🇧 Locally sourced, sustainably produced ♻️
Outreach This Creator For FreeFollowers
15.5K
Following
2K
Total Posts
Engagement Rate
1.41%
Avg Likes
202
Avg Comments
Naturalmat Baby runs a Baby goods/kids goods brand account based in United Kingdom with 15.5K followers on Instagram. To date Naturalmat Baby has posted 839 times, currently around 1 post a week. Engagement runs at 1.41%, or about 202 likes and 15 comments per post.
Counting 15.5K followers and 839 posts, Naturalmatbaby sits in the InstME index as a Baby goods/kids goods account.
Naturalmatbaby's average post pulls 202 likes and 15 comments, roughly one interaction per 71 followers.
Roughly one in 13 likes comes with a comment, an unusually discussion-heavy audience.
Lately Naturalmatbaby has been publishing about one post per week.
Estimated sponsored-post value
$76–$140
Based on 15.5K followers and a 1.41% engagement rate, a single sponsored post by Naturalmatbaby is worth an estimated $76–$140. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Content Focus
Primary: Baby goods/kids goods
| Metric | Naturalmatbaby | Cohort median |
|---|---|---|
| Engagement rate | 1.41% | 1.45% |
| Average likes | 202 | 339 |
| Average comments | 15 | 18 |
| Posts per week | 1.08 | 0.52 |
Median values from 146,020 accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Naturalmatbaby | Cohort median |
|---|---|---|
| Engagement rate | 1.41% | 0.84% |
| Average likes | 202 | 203 |
| Average comments | 15 | 11 |
| Posts per week | 1.08 | 0.74 |
Median values from 4,170 accounts in United Kingdom with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 16, 2026
Naturalmat Baby is a baby goods/kids goods brand based in United Kingdom on Instagram, with 15.5K followers.
Naturalmat Baby posts on Instagram as @naturalmatbaby.
Naturalmat Baby has 15,467 followers on Instagram (15.5K) as of Jul 16, 2026.
Naturalmat Baby's engagement rate is 1.41%, calculated from average likes and comments per post relative to followers.
Posts by Naturalmat Baby average 202 likes and 15 comments.
Naturalmat Baby posts about 1 time per week on average.
Naturalmat Baby is registered as a business account on Instagram.
Naturalmat Baby is categorized as a baby goods/kids goods account in the InstME index, based on the profile's bio and Instagram category across 839 posts.
Naturalmat Baby's profile places the account in United Kingdom. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
839
15
Posts / Week
1.08
Growth Score
28.2 / 100
Follower Ratio
7.9×
Engagement
0.05%
A sponsored post from Naturalmat Baby is estimated at $76 to $140. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
