The official City of Helsinki account Your local guide to Helsinki 🖤 Share your photos with us for a chance to be featured #myhelsinki #visithelsinki
Outreach This Creator For FreeMyhelsinki is a Travel creator. The account has built 245.8K followers on Instagram. The account posts mainly around travel and photography topics. Myhelsinki has shared 4,679 posts to date, currently around 4 posts a week. Engagement runs at 0.72%, or about 1,741 likes and 21 comments per post.
As a Travel account, Myhelsinki reaches 245.8K followers on Instagram across 4,679 published posts.
Among 977 Travel accounts with 100K–1M followers in the InstME index, Myhelsinki's 0.72% engagement rate comes in below the median of 0.92%.
Followers weigh in with a comment about every 83 likes, an audience that mostly engages through likes.
Myhelsinki maintains a rhythm of about 4 posts per week.
The account follows just 796 others against 245.8K followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$860–$1,600
Based on 245.8K followers and a 0.72% engagement rate, a single sponsored post by Myhelsinki is worth an estimated $860–$1,600. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.More women than men · mostly 25–44
Typical for Travel creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Travel
Secondary: Photography
| Metric | Myhelsinki | Cohort median |
|---|---|---|
| Engagement rate | 0.72% | 0.92% |
| Average likes | 1,741 | 1,974 |
| Average comments | 21 | 53 |
| Posts per week | 3.53 | 0.73 |
Median values from 977 Travel accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 11, 2026
Myhelsinki is a travel creator on Instagram, with 245.8K followers.
Myhelsinki has 245,822 followers on Instagram (245.8K) as of Jul 11, 2026.
Myhelsinki's engagement rate is 0.72%, calculated from average likes and comments per post relative to followers. That is below the median of 0.92% for Travel accounts with 100K–1M followers in the InstME index.
Posts by Myhelsinki average 1,741 likes and 21 comments.
Myhelsinki posts about 4 times per week on average.
Myhelsinki is registered as a creator account on Instagram.
Myhelsinki is categorized as a travel and photography account in the InstME index, based on the profile's bio and Instagram category across 4,679 posts.
A sponsored post from Myhelsinki is estimated at $860 to $1,600. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
Avg Comments
21
Engagement
0.57%
