@my_musthave
Explore Travel Creators✨Рассказываю о материнстве в 39 лет 🏔Организую туры по самым красивым местам мира в @oktagon.travel
Outreach This Creator For FreeЛайфстаил · Материнство · Москва · Ольга Куликова is a Travel creator, with 123.8K followers on Instagram. Its posts sit across travel and lifestyle. To date Лайфстаил · Материнство · Москва · Ольга Куликова has posted 3,065 times, currently less than one post a week. Typical posts draw 1,182 likes and 35 comments, putting engagement at 0.98%.
My_musthave shows up in the InstME index as a Travel account, 123.8K followers, 3,065 posts.
For Travel accounts with 100K–1M followers, My_musthave's 0.98% engagement rate is above the median of 0.92%, a read from 977 accounts in the InstME index.
For roughly every 34 likes there is one comment, a healthy amount of conversation.
In recent weeks My_musthave has kept to less than one post per week.
Estimated sponsored-post value
$430–$800
Based on 123.8K followers and a 0.98% engagement rate, a single sponsored post by My_musthave is worth an estimated $430–$800. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.More women than men · mostly 25–44
Typical for Travel creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Travel
Secondary: Lifestyle
| Metric | My_musthave | Cohort median |
|---|---|---|
| Engagement rate | 0.98% | 0.92% |
| Average likes | 1,182 | 1,974 |
| Average comments | 35 | 53 |
| Posts per week | 0.31 | 0.73 |
Median values from 977 Travel accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Sep 13, 2026
Лайфстаил · Материнство · Москва · Ольга Куликова is a travel creator on Instagram, with 123.8K followers.
Лайфстаил · Материнство · Москва · Ольга Куликова posts on Instagram as @my_musthave.
Лайфстаил · Материнство · Москва · Ольга Куликова has 123,751 followers on Instagram (123.8K) as of Sep 13, 2026.
Лайфстаил · Материнство · Москва · Ольга Куликова's engagement rate is 0.98%, calculated from average likes and comments per post relative to followers. That is above the median of 0.92% for Travel accounts with 100K–1M followers in the InstME index.
Posts by Лайфстаил · Материнство · Москва · Ольга Куликова average 1,182 likes and 35 comments.
Лайфстаил · Материнство · Москва · Ольга Куликова posts less than once a week on average.
Лайфстаил · Материнство · Москва · Ольга Куликова is registered as a creator account on Instagram.
Avg Comments
35
Engagement
0.65%
Лайфстаил · Материнство · Москва · Ольга Куликова is categorized as a travel and lifestyle account in the InstME index, based on the profile's bio and Instagram category across 3,065 posts.
A sponsored post from Лайфстаил · Материнство · Москва · Ольга Куликова is estimated at $430 to $800. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
