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Followers
168.7K
Following
225
Total Posts
Engagement Rate
6.72%
Avg Likes
11,205
Avg Comments
MRUCHA BEAUTY is a verified Beauty creator based in India, with 168.7K followers on Instagram. Content spans beauty and tech. The account has published 1,202 posts, currently around 2 posts a week. Posts average 11,205 likes and 132 comments, an engagement rate of 6.72%.
Mruchabeauty's Instagram presence spans 1,202 posts and 168.7K followers, profiling it as a Beauty account.
For Beauty accounts with 100K–1M followers, Mruchabeauty's 6.72% engagement rate is in the top quarter (median: 0.47%), a read from 1,553 accounts in the InstME index.
The like-to-comment split is roughly 85 to one, indicating an audience that mostly engages through likes.
Mruchabeauty's recent cadence works out to about one post per week.
Mruchabeauty follows only 225 accounts while being followed by 168.7K, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$2,400–$4,400
Based on 168.7K followers and a 6.72% engagement rate, a single sponsored post by Mruchabeauty is worth an estimated $2,400–$4,400. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 18–34
Typical for Beauty creators in India, modeled from the niche, not measured for this account.
Content Focus
Primary: Beauty
Secondary: Tech
| Metric | Mruchabeauty | Cohort median |
|---|---|---|
| Engagement rate | 6.72% | 0.47% |
| Average likes | 11,205 | 1,059 |
| Average comments | 132 | 46 |
| Posts per week | 1.67 | 1.04 |
Median values from 1,553 Beauty accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Mruchabeauty | Cohort median |
|---|---|---|
| Engagement rate | 6.72% | 1.49% |
| Average likes | 11,205 | 3,406 |
| Average comments | 132 | 60 |
| Posts per week | 1.67 | 0.75 |
Median values from 545 accounts in India with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 9, 2026
MRUCHA BEAUTY is a verified beauty creator based in India on Instagram, with 168.7K followers.
MRUCHA BEAUTY posts on Instagram as @mruchabeauty.
MRUCHA BEAUTY has 168,704 followers on Instagram (168.7K) as of Jul 9, 2026.
MRUCHA BEAUTY's engagement rate is 6.72%, calculated from average likes and comments per post relative to followers. That is in the top quarter (median: 0.47%) for Beauty accounts with 100K–1M followers in the InstME index.
Posts by MRUCHA BEAUTY average 11,205 likes and 132 comments.
MRUCHA BEAUTY posts about 2 times per week on average.
MRUCHA BEAUTY is registered as a creator account on Instagram and is verified.
MRUCHA BEAUTY is categorized as a beauty and tech account in the InstME index, based on the profile's bio and Instagram category across 1,202 posts.
MRUCHA BEAUTY's profile places the account in India. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
1,202
132
Posts / Week
1.67
Growth Score
100 / 100
Follower Ratio
749.8×
Engagement
0%
Yes. MRUCHA BEAUTY carries the blue verified badge on Instagram.
A sponsored post from MRUCHA BEAUTY is estimated at $2,400 to $4,400. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
