NIVEA, India's No. 1 trusted Skincare Brand. 💙✨
Followers
346.3K
Following
5
Total Posts
Engagement Rate
4.44%
Avg Likes
15,325
Avg Comments
On Instagram, NIVEA India is a verified Beauty brand based in India with an audience of 346.3K. The account posts mainly around beauty and automotive topics. The account has published 2,561 posts, currently around 5 posts a week. Engagement runs at 4.44%, or about 15,325 likes and 60 comments per post.
Tracked in the InstME index, Niveaindia is a Beauty account with 346.3K followers and a back catalogue of 2,561 posts.
Against 1,553 Beauty accounts with 100K–1M followers in the InstME index, Niveaindia's 4.44% engagement rate lands in the top quarter (median: 0.47%).
For roughly every 257 likes there is one comment, an audience that mostly engages through likes.
Over recent weeks, Niveaindia has published about 5 posts per week.
Niveaindia keeps its following list short (5) relative to 346.3K followers, as established creators and brands tend to.
Estimated sponsored-post value
$4,800–$9,000
Based on 346.3K followers and a 4.44% engagement rate, a single sponsored post by Niveaindia is worth an estimated $4,800–$9,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 18–34
Typical for Beauty creators in India, modeled from the niche, not measured for this account.
Content Focus
Primary: Beauty
Secondary: Automotive
| Metric | Niveaindia | Cohort median |
|---|---|---|
| Engagement rate | 4.44% | 0.47% |
| Average likes | 15,325 | 1,059 |
| Average comments | 60 | 46 |
| Posts per week | 5.27 | 1.04 |
Median values from 1,553 Beauty accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Niveaindia | Cohort median |
|---|---|---|
| Engagement rate | 4.44% | 1.49% |
| Average likes | 15,325 | 3,406 |
| Average comments | 60 | 60 |
| Posts per week | 5.27 | 0.75 |
Median values from 545 accounts in India with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
Get advanced audience quality signals, growth trend analytics, historical snapshots, and top-performing content patterns.
No credit card needed
Last reviewed: Jul 15, 2026
NIVEA India is a verified beauty brand based in India on Instagram, with 346.3K followers.
NIVEA India posts on Instagram as @niveaindia.
NIVEA India has 346,328 followers on Instagram (346.3K) as of Jul 15, 2026.
NIVEA India's engagement rate is 4.44%, calculated from average likes and comments per post relative to followers. That is in the top quarter (median: 0.47%) for Beauty accounts with 100K–1M followers in the InstME index.
Posts by NIVEA India average 15,325 likes and 60 comments.
NIVEA India posts about 5 times per week on average.
NIVEA India is registered as a business account on Instagram and is verified.
NIVEA India is categorized as a beauty and automotive account in the InstME index, based on the profile's bio and Instagram category across 2,561 posts.
NIVEA India's profile places the account in India. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
2,561
60
Posts / Week
5.27
Growth Score
88.8 / 100
Follower Ratio
69265.6×
376K
Engagement
0.07%
Yes. NIVEA India carries the blue verified badge on Instagram.
A sponsored post from NIVEA India is estimated at $4,800 to $9,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
