NIVEA, India's No. 1 trusted Skincare Brand. 💙✨
On Instagram, NIVEA India is a verified Beauty brand based in India with an audience of 346.3K. The account posts mainly around beauty and automotive topics. The account has published 2,561 posts, currently around 5 posts a week. Engagement runs at 4.44%, or about 15,325 likes and 60 comments per post.
Tracked in the InstME index, Niveaindia is a Beauty account with 346.3K followers and a back catalogue of 2,561 posts.
Against 1,553 Beauty accounts with 100K–1M followers in the InstME index, Niveaindia's 4.44% engagement rate lands in the top quarter (median: 0.47%).
For roughly every 257 likes there is one comment, an audience that mostly engages through likes.
Over recent weeks, Niveaindia has published about 5 posts per week.
InstME's audience-quality checks score Niveaindia at 100/100, with an estimated 0% low-quality or inactive followers, a strong signal of genuine reach.
Niveaindia keeps its following list short (5) relative to 346.3K followers, as established creators and brands tend to.
Estimated sponsored-post value
$4,800–$9,000
Based on 346.3K followers and a 4.44% engagement rate, a single sponsored post by Niveaindia is worth an estimated $4,800–$9,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Niveaindia | Cohort median |
|---|---|---|
| Engagement rate | 4.44% | 0.47% |
| Average likes | 15,325 | 1,059 |
| Average comments | 60 | 46 |
| Posts per week | 5.27 | 1.04 |
Median values from 1,553 Beauty accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Niveaindia | Cohort median |
|---|---|---|
| Engagement rate | 4.44% | 1.49% |
| Average likes | 15,325 | 3,406 |
| Average comments | 60 | 60 |
| Posts per week | 5.27 | 0.75 |
Median values from 545 accounts in India with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
NIVEA India is a verified beauty brand based in India on Instagram, with 346.3K followers.
NIVEA India posts on Instagram as @niveaindia.
NIVEA India has 346,328 followers on Instagram (346.3K) as of Jul 15, 2026.
NIVEA India's engagement rate is 4.44%, calculated from average likes and comments per post relative to followers. That is in the top quarter (median: 0.47%) for Beauty accounts with 100K–1M followers in the InstME index.
Posts by NIVEA India average 15,325 likes and 60 comments.
NIVEA India posts about 5 times per week on average.
InstME's audience-quality analysis estimates about 0% of NIVEA India's followers are low-quality or inactive, giving an audience-quality score of 100/100.
NIVEA India is registered as a business account on Instagram and is verified.
NIVEA India is categorized as a beauty and automotive account in the InstME index, based on the profile's bio and Instagram category across 2,561 posts.
Total Posts
2,561
Avg Comments
60
Predominantly women · mostly 18–34
Typical for Beauty creators in India, modeled from the niche, not measured for this account.
Content Focus
Primary: Beauty
Secondary: Automotive
631.2K
Engagement
4.66%
NIVEA India's profile places the account in India. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. NIVEA India carries the blue verified badge on Instagram.
A sponsored post from NIVEA India is estimated at $4,800 to $9,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
