@mrssmithweddings
Explore Entrepreneurship CreatorsDestination Wedding Planner As seen in Vogue, Over the Moon, Harpers & more. Based in EU, Miami, Dubai & Australia
Outreach This Creator For FreeFollowers
17.1K
Following
5.2K
Total Posts
Engagement Rate
12.02%
Avg Likes
2,009
Avg Comments
Mrs Smith Weddings is a Travel brand based in Australia, with 17.1K followers on Instagram. The account posts mainly around travel and tech topics. Mrs Smith Weddings has shared 774 posts to date, currently less than one post a week. Posts average 2,009 likes and 45 comments, an engagement rate of 12.02%.
Tracked in the InstME index, Mrssmithweddings is a Travel account with 17.1K followers and a back catalogue of 774 posts.
Mrssmithweddings records a 12.02% engagement rate, in the top quarter (median: 1.02%) for the 2,887 Travel accounts with 10K–100K followers tracked in the InstME index.
Followers leave about one comment for every 45 likes, a healthy amount of conversation.
Video posts pull 110.9K views on average, roughly 6.5× Mrssmithweddings's follower base, evidence of reach beyond its own audience.
Mrssmithweddings keeps a posting cadence of less than one post per week.
Estimated sponsored-post value
$240–$440
Based on 17.1K followers and a 12.02% engagement rate, a single sponsored post by Mrssmithweddings is worth an estimated $240–$440. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.More women than men · mostly 25–44
Typical for Travel creators in Australia, modeled from the niche, not measured for this account.
Content Focus
Primary: Travel
Secondary: Tech
| Metric | Mrssmithweddings | Cohort median |
|---|---|---|
| Engagement rate | 12.02% | 1.02% |
| Average likes | 2,009 | 250 |
| Average comments | 45 | 14 |
| Posts per week | 0.25 | 0.54 |
Median values from 2,887 Travel accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Mrssmithweddings | Cohort median |
|---|---|---|
| Engagement rate | 12.02% | 1.35% |
| Average likes | 2,009 | 425 |
| Average comments | 45 | 15 |
| Posts per week | 0.25 | 0.5 |
Median values from 66 Travel accounts in Australia with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 16, 2026
Mrs Smith Weddings is a travel brand based in Australia on Instagram, with 17.1K followers.
Mrs Smith Weddings posts on Instagram as @mrssmithweddings.
Mrs Smith Weddings has 17,077 followers on Instagram (17.1K) as of Jul 16, 2026.
Mrs Smith Weddings's engagement rate is 12.02%, calculated from average likes and comments per post relative to followers. That is in the top quarter (median: 1.02%) for Travel accounts with 10K–100K followers in the InstME index.
Posts by Mrs Smith Weddings average 2,009 likes and 45 comments.
Mrs Smith Weddings posts less than once a week on average.
Mrs Smith Weddings is registered as a business account on Instagram.
Mrs Smith Weddings is categorized as a travel and tech account in the InstME index, based on the profile's bio and Instagram category across 774 posts.
Mrs Smith Weddings's profile places the account in Australia. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
774
45
Avg Views
110,863
Posts / Week
0.25
Growth Score
100 / 100
Engagement
0%
A sponsored post from Mrs Smith Weddings is estimated at $240 to $440. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
