Sport, Dining, Culture & Arts capital of Australia #thismelbourne | Share your perspective & we'll share ours | Founded by
Followers
40.5K
Following
316
Total Posts
Engagement Rate
1.37%
Avg Likes
538
Avg Comments
Melbourne runs a verified Instagram creator account based in Australia with 40.5K followers on Instagram. To date Melbourne has posted 690 times, currently less than one post a week. Engagement runs at 1.37%, or about 538 likes and 16 comments per post.
The creator account Thismelbourne has posted 690 times on Instagram and drawn 40.5K followers.
Thismelbourne lands about average on engagement, 1.37% against the 10K–100K followers cohort.
One comment lands for every 34 likes, which reads as a healthy amount of conversation.
Thismelbourne maintains a rhythm of less than one post per week.
Audience-quality analysis puts Thismelbourne at 100/100; roughly 0% of followers look low-quality or inactive, a strong signal of genuine reach.
The account follows just 316 others against 40.5K followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$190–$360
Based on 40.5K followers and a 1.37% engagement rate, a single sponsored post by Thismelbourne is worth an estimated $190–$360. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.| Metric | Thismelbourne | Cohort median |
|---|---|---|
| Engagement rate | 1.37% | 1.45% |
| Average likes | 538 | 339 |
| Average comments | 16 | 18 |
| Posts per week | 0.35 | 0.52 |
Median values from 146,020 accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Thismelbourne | Cohort median |
|---|---|---|
| Engagement rate | 1.37% | 0.66% |
| Average likes | 538 | 158 |
| Average comments | 16 | 9 |
| Posts per week | 0.35 | 0.9 |
Median values from 2,022 accounts in Australia with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 23, 2026
Melbourne is a verified Instagram creator based in Australia on Instagram, with 40.5K followers.
Melbourne posts on Instagram as @thismelbourne.
Melbourne has 40,481 followers on Instagram (40.5K) as of Apr 23, 2026.
Melbourne's engagement rate is 1.37%, calculated from average likes and comments per post relative to followers.
Posts by Melbourne average 538 likes and 16 comments.
Melbourne posts less than once a week on average.
InstME's audience-quality analysis estimates about 0% of Melbourne's followers are low-quality or inactive, giving an audience-quality score of 100/100.
Melbourne is registered as a creator account on Instagram and is verified.
Melbourne's profile places the account in Australia. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
690
16
Posts / Week
0.35
Growth Score
27.4 / 100
ER Rank
Top 48%
Engagement
0.71%
Yes. Melbourne carries the blue verified badge on Instagram.
A sponsored post from Melbourne is estimated at $190 to $360. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
