@nationallibraryaus
Explore Verified CreatorsExplore Australia’s stories with free services, exhibitions and events – online and in-person 📚
Followers
39.3K
Following
372
Total Posts
Engagement Rate
0.29%
Avg Likes
110
Avg Comments
National Library of Australia is a verified Travel brand based in Australia, with 39.3K followers on Instagram. The account has published 2,830 posts, currently around 5 posts a week. Typical posts draw 110 likes and 2 comments, putting engagement at 0.29%.
With 39.3K followers across 2,830 posts, Nationallibraryaus is one of the Travel accounts tracked in the InstME index.
Nationallibraryaus records a 0.29% engagement rate, in the bottom quarter (median: 1.02%) for the 2,887 Travel accounts with 10K–100K followers tracked in the InstME index.
For roughly every 47 likes there is one comment, a healthy amount of conversation.
Nationallibraryaus currently publishes about 5 posts per week.
Nationallibraryaus keeps its following list short (372) relative to 39.3K followers, as established creators and brands tend to.
Estimated sponsored-post value
$140–$260
Based on 39.3K followers and a 0.29% engagement rate, a single sponsored post by Nationallibraryaus is worth an estimated $140–$260. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.More women than men · mostly 25–44
Typical for Travel creators in Australia, modeled from the niche, not measured for this account.
Content Focus
Primary: Travel
| Metric | Nationallibraryaus | Cohort median |
|---|---|---|
| Engagement rate | 0.29% | 1.02% |
| Average likes | 110 | 250 |
| Average comments | 2 | 14 |
| Posts per week | 5.27 | 0.54 |
Median values from 2,887 Travel accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Nationallibraryaus | Cohort median |
|---|---|---|
| Engagement rate | 0.29% | 1.35% |
| Average likes | 110 | 425 |
| Average comments | 2 | 15 |
| Posts per week | 5.27 | 0.5 |
Median values from 66 Travel accounts in Australia with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
National Library of Australia is a verified travel brand based in Australia on Instagram, with 39.3K followers.
National Library of Australia posts on Instagram as @nationallibraryaus.
National Library of Australia has 39,321 followers on Instagram (39.3K) as of Jul 15, 2026.
National Library of Australia's engagement rate is 0.29%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 1.02%) for Travel accounts with 10K–100K followers in the InstME index.
Posts by National Library of Australia average 110 likes and 2 comments.
National Library of Australia posts about 5 times per week on average.
National Library of Australia is registered as a business account on Instagram and is verified.
National Library of Australia is categorized as a travel account in the InstME index, based on the profile's bio and Instagram category across 2,830 posts.
2,830
2
Posts / Week
5.27
Growth Score
5.8 / 100
Follower Ratio
105.7×
Engagement
100%
National Library of Australia's profile places the account in Australia. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. National Library of Australia carries the blue verified badge on Instagram.
A sponsored post from National Library of Australia is estimated at $140 to $260. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
