@
Brand
Adventures, photos and content from incredible automotive creators. All for the love of driving. Visit @mobil1racing for exclusive motorsports access.
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Browse top profilesFollowers
133K
Following
376
Total Posts
Engagement & Performance
Engagement Rate
2.56%
Avg Likes
3,361
Avg Comments
What the numbers say about @mobil1
@mobil1 is an Automotive account on Instagram with 133K followers and 1,266 published posts.
@mobil1 has an engagement rate of 2.56%, which is above the median of 1.21% for Automotive accounts with 100K–1M followers, based on 794 accounts in the InstME index.
Followers leave about one comment for every 78 likes — an audience that mostly engages through likes.
@mobil1 currently publishes about 8 posts per week — more than one per day.
The account follows just 376 others against 133K followers — a ratio typical of established creators and brands.
@mobil1 vs similar accounts
| Metric | @mobil1 | Cohort median |
|---|---|---|
| Engagement rate | 2.56% | 1.21% |
| Average likes | 3,361 | 2,791 |
| Average comments | 43 | 48 |
| Posts per week | 7.51 | 1.11 |
Median values from 794 Automotive accounts with 100K–1M followers in the InstME index, refreshed Jul 11, 2026.
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Data last updated: Apr 23, 2026
How @mobil1's engagement rate is calculated
Engagement rate is the average interactions per post divided by followers. For @mobil1: (3,361 avg likes + 43 avg comments) ÷ 133,027 followers × 100 ≈ 2.56%.
Frequently asked questions about @mobil1
How many followers does @mobil1 have?
@mobil1 has 133,027 followers on Instagram (133K) as of Apr 23, 2026.
What is @mobil1's engagement rate?
@mobil1's engagement rate is 2.56%, calculated from average likes and comments per post relative to followers. That is above the median of 1.21% for Automotive accounts with 100K–1M followers in the InstME index.
How many likes does @mobil1 average per post?
Posts by @mobil1 average 3,361 likes and 43 comments.
How often does @mobil1 post on Instagram?
@mobil1 posts about 8 times per week on average.
Is @mobil1 a business or creator account?
@mobil1 is registered as a business account on Instagram and is verified.
