Adventures, photos and content from incredible automotive creators. All for the love of driving. Visit for exclusive motorsports access.
Followers
133K
Following
376
Total Posts
Engagement Rate
2.56%
Avg Likes
3,361
Avg Comments
Mobil 1 is a verified Automotive brand, with 133K followers on Instagram. Its posts sit across automotive and travel. To date Mobil 1 has posted 1,266 times, currently around 8 posts a week. Posts average 3,361 likes and 43 comments, an engagement rate of 2.56%.
Mobil1 operates an Automotive account on Instagram, pairing 133K followers with 1,266 posts.
Mobil1 records a 2.56% engagement rate, above the median of 1.12% for the 1,181 Automotive accounts with 100K–1M followers tracked in the InstME index.
The audience comments once per 78 likes on average, an audience that mostly engages through likes.
Mobil1 currently publishes about 8 posts per week, more than one per day.
Mobil1 keeps its following list short (376) relative to 133K followers, as established creators and brands tend to.
Estimated sponsored-post value
$1,200–$2,200
Based on 133K followers and a 2.56% engagement rate, a single sponsored post by Mobil1 is worth an estimated $1,200–$2,200. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly men · mostly 18–34
Typical for Automotive creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Automotive
Secondary: Travel
| Metric | Mobil1 | Cohort median |
|---|---|---|
| Engagement rate | 2.56% | 1.12% |
| Average likes | 3,361 | 2,576 |
| Average comments | 43 | 48 |
| Posts per week | 7.51 | 1.12 |
Median values from 1,181 Automotive accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 23, 2026
Mobil 1 is a verified automotive brand on Instagram, with 133K followers.
Mobil 1 posts on Instagram as @mobil1.
Mobil 1 has 133,027 followers on Instagram (133K) as of Apr 23, 2026.
Mobil 1's engagement rate is 2.56%, calculated from average likes and comments per post relative to followers. That is above the median of 1.12% for Automotive accounts with 100K–1M followers in the InstME index.
Posts by Mobil 1 average 3,361 likes and 43 comments.
Mobil 1 posts about 8 times per week on average.
Mobil 1 is registered as a business account on Instagram and is verified.
Mobil 1 is categorized as an automotive and travel account in the InstME index, based on the profile's bio and Instagram category across 1,266 posts.
Yes. Mobil 1 carries the blue verified badge on Instagram.
1,266
43
Posts / Week
7.51
Growth Score
51.2 / 100
Follower Ratio
353.8×
Engagement
4.68%
A sponsored post from Mobil 1 is estimated at $1,200 to $2,200. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
