The official home of @mobil1 racing in the U.S. From qualifying to victory lane, it’s your all-access pass to the best race teams and events.
Followers
81.4K
Following
380
Total Posts
Engagement Rate
1.42%
Avg Likes
1,138
Avg Comments
Reaching 81.4K followers on Instagram, Mobil 1 Racing is a verified Automotive brand based in United States. The account posts mainly around automotive and home & diy topics. Mobil 1 Racing has shared 780 posts to date, currently around 5 posts a week. Engagement runs at 1.42%, or about 1,138 likes and 17 comments per post.
With 81.4K followers across 780 posts, Mobil1racing is one of the Automotive accounts tracked in the InstME index.
Against 3,742 Automotive accounts with 10K–100K followers in the InstME index, Mobil1racing's 1.42% engagement rate lands above the median of 1.3%.
The like-to-comment split is roughly 68 to one, indicating an audience that mostly engages through likes.
Over recent weeks, Mobil1racing has published about 5 posts per week.
Mobil1racing keeps its following list short (380) relative to 81.4K followers, as established creators and brands tend to.
Estimated sponsored-post value
$400–$750
Based on 81.4K followers and a 1.42% engagement rate, a single sponsored post by Mobil1racing is worth an estimated $400–$750. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly men · mostly 18–34
Typical for Automotive creators in United States, modeled from the niche, not measured for this account.
Content Focus
Primary: Automotive
Secondary: Home & DIY
| Metric | Mobil1racing | Cohort median |
|---|---|---|
| Engagement rate | 1.42% | 1.3% |
| Average likes | 1,138 | 330 |
| Average comments | 17 | 12 |
| Posts per week | 4.92 | 0.72 |
Median values from 3,742 Automotive accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Mobil1racing | Cohort median |
|---|---|---|
| Engagement rate | 1.42% | 1.01% |
| Average likes | 1,138 | 256 |
| Average comments | 17 | 10 |
| Posts per week | 4.92 | 0.71 |
Median values from 856 Automotive accounts in United States with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 24, 2026
Mobil 1 Racing is a verified automotive brand based in United States on Instagram, with 81.4K followers.
Mobil 1 Racing posts on Instagram as @mobil1racing.
Mobil 1 Racing has 81,369 followers on Instagram (81.4K) as of Apr 24, 2026.
Mobil 1 Racing's engagement rate is 1.42%, calculated from average likes and comments per post relative to followers. That is above the median of 1.3% for Automotive accounts with 10K–100K followers in the InstME index.
Posts by Mobil 1 Racing average 1,138 likes and 17 comments.
Mobil 1 Racing posts about 5 times per week on average.
Mobil 1 Racing is registered as a business account on Instagram and is verified.
Mobil 1 Racing is categorized as an automotive and home & diy account in the InstME index, based on the profile's bio and Instagram category across 780 posts.
Mobil 1 Racing's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
780
17
Posts / Week
4.92
Growth Score
28.4 / 100
Follower Ratio
214.1×
206.8K
Engagement
0.4%
Yes. Mobil 1 Racing carries the blue verified badge on Instagram.
A sponsored post from Mobil 1 Racing is estimated at $400 to $750. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
