The official account of BMW Australia. Share your images via
Followers
370.7K
Following
131
Total Posts
Engagement Rate
0.17%
Avg Likes
619
Avg Comments
BMW Australia is a verified business account based in Australia, with 370.7K followers on Instagram. BMW Australia has shared 3,707 posts to date, currently around 4 posts a week. Engagement runs at 0.17%, or about 619 likes and 13 comments per post.
With 370.7K followers across 3,707 posts, Bmwau is one of the business accounts tracked in the InstME index.
Typical engagement for Bmwau runs to 619 likes and 13 comments a post, one interaction per 587 followers.
The audience comments once per 48 likes on average, a healthy amount of conversation.
Over recent weeks, Bmwau has published about 4 posts per week.
Bmwau keeps its following list short (131) relative to 370.7K followers, as established creators and brands tend to.
Estimated sponsored-post value
$1,300–$2,400
Based on 370.7K followers and a 0.17% engagement rate, a single sponsored post by Bmwau is worth an estimated $1,300–$2,400. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
| Metric | Bmwau | Cohort median |
|---|---|---|
| Engagement rate | 0.17% | 1.25% |
| Average likes | 619 | 2,985 |
| Average comments | 13 | 73 |
| Posts per week | 4 | 0.74 |
Median values from 44,975 accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Bmwau | Cohort median |
|---|---|---|
| Engagement rate | 0.17% | 0.7% |
| Average likes | 619 | 1,539 |
| Average comments | 13 | 38 |
| Posts per week | 4 | 1.24 |
Median values from 449 accounts in Australia with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 9, 2026
BMW Australia is a verified Instagram brand based in Australia on Instagram, with 370.7K followers.
BMW Australia posts on Instagram as @bmwau.
BMW Australia has 370,746 followers on Instagram (370.7K) as of Jul 9, 2026.
BMW Australia's engagement rate is 0.17%, calculated from average likes and comments per post relative to followers.
Posts by BMW Australia average 619 likes and 13 comments.
BMW Australia posts about 4 times per week on average.
BMW Australia is registered as a business account on Instagram and is verified.
BMW Australia's profile places the account in Australia. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. BMW Australia carries the blue verified badge on Instagram.
3,707
13
Posts / Week
4
Growth Score
3.4 / 100
Follower Ratio
2830.1×
Engagement
0.43%
A sponsored post from BMW Australia is estimated at $1,300 to $2,400. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
