@
Brand
The official account of BMW Australia. Share your images via #MyBMWAU
www.bmw.com.au/en/topics/fascination-bmw/bmw-m-vehicle.htmlAudience
Browse top profilesFollowers
370.7K
Following
131
Total Posts
Engagement & Performance
Engagement Rate
0.17%
Avg Likes
619
Avg Comments
What the numbers say about @bmwau
With 370.7K followers across 3,707 posts, @bmwau is one of the business accounts tracked in the InstME index.
A typical post by @bmwau collects about 619 likes and 13 comments — roughly one interaction for every 587 followers.
Followers leave about one comment for every 48 likes — a healthy amount of conversation.
@bmwau currently publishes about 4 posts per week.
The account follows just 131 others against 370.7K followers — a ratio typical of established creators and brands.
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Data last updated: Jul 9, 2026
How @bmwau's engagement rate is calculated
Engagement rate is the average interactions per post divided by followers. For @bmwau: (619 avg likes + 13 avg comments) ÷ 370,746 followers × 100 ≈ 0.17%.
Frequently asked questions about @bmwau
How many followers does @bmwau have?
@bmwau has 370,746 followers on Instagram (370.7K) as of Jul 9, 2026.
What is @bmwau's engagement rate?
@bmwau's engagement rate is 0.17%, calculated from average likes and comments per post relative to followers.
How many likes does @bmwau average per post?
Posts by @bmwau average 619 likes and 13 comments.
How often does @bmwau post on Instagram?
@bmwau posts about 4 times per week on average.
Is @bmwau a business or creator account?
@bmwau is registered as a business account on Instagram and is verified.
