Essential active skincare for all skin types Cruelty-Free, Vegan, Sustainable + Clinically Proven Made with love in New Zealand
Outreach This Creator For FreeMILOU | Skincare Essentials is a Beauty brand based in New Zealand. The account has built 13.2K followers on Instagram. Content spans beauty and tech. To date MILOU | Skincare Essentials has posted 400 times, currently around 2 posts a week. Typical posts draw 48 likes and 5 comments, putting engagement at 0.4%.
Miloubeauty_ is a Beauty account on Instagram with 13.2K followers and 400 published posts.
Compared with 5,414 other Beauty accounts with 10K–100K followers in the InstME index, Miloubeauty_'s 0.4% engagement rate is below the median of 0.57%.
Followers weigh in with a comment about every 10 likes, an unusually discussion-heavy audience.
Posting frequency for Miloubeauty_ sits at about 2 posts per week.
On audience quality, Miloubeauty_ lands at 94/100, an estimated 5% of followers read as low-quality or inactive, a strong signal of genuine reach.
Estimated sponsored-post value
$46–$86
Based on 13.2K followers and a 0.4% engagement rate, a single sponsored post by Miloubeauty_ is worth an estimated $46–$86. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~5% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Miloubeauty_ | Cohort median |
|---|---|---|
| Engagement rate | 0.4% | 0.57% |
| Average likes | 48 | 134 |
| Average comments | 5 | 12 |
| Posts per week | 2.36 | 0.59 |
Median values from 5,414 Beauty accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Miloubeauty_ | Cohort median |
|---|---|---|
| Engagement rate | 0.4% | 1.59% |
| Average likes | 48 | 372 |
| Average comments | 5 | 16 |
| Posts per week | 2.36 | 0.97 |
Median values from 157 accounts in New Zealand with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 9, 2026
MILOU | Skincare Essentials is a beauty brand based in New Zealand on Instagram, with 13.2K followers.
MILOU | Skincare Essentials posts on Instagram as @miloubeauty_.
MILOU | Skincare Essentials has 13,203 followers on Instagram (13.2K) as of Jul 9, 2026.
MILOU | Skincare Essentials's engagement rate is 0.4%, calculated from average likes and comments per post relative to followers. That is below the median of 0.57% for Beauty accounts with 10K–100K followers in the InstME index.
Posts by MILOU | Skincare Essentials average 48 likes and 5 comments.
MILOU | Skincare Essentials posts about 2 times per week on average.
InstME's audience-quality analysis estimates about 5% of MILOU | Skincare Essentials's followers are low-quality or inactive, giving an audience-quality score of 94/100.
MILOU | Skincare Essentials is registered as a business account on Instagram.
Total Posts
400
Avg Comments
5
Predominantly women · mostly 18–34
Typical for Beauty creators in New Zealand, modeled from the niche, not measured for this account.
Content Focus
Primary: Beauty
Secondary: Tech
Engagement
2.68%
MILOU | Skincare Essentials is categorized as a beauty and tech account in the InstME index, based on the profile's bio and Instagram category across 400 posts.
MILOU | Skincare Essentials's profile places the account in New Zealand. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
A sponsored post from MILOU | Skincare Essentials is estimated at $46 to $86. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
