Beauty with intention Est. 2021
Outreach This Creator For FreeFollowers
823.8K
Following
136
Total Posts
Engagement Rate
0.31%
Avg Likes
2,490
Avg Comments
Merit is a verified Beauty brand. The account has built 823.8K followers on Instagram. Merit has shared 2,248 posts to date, currently around 4 posts a week. Engagement runs at 0.31%, or about 2,490 likes and 70 comments per post.
As a Beauty account, Merit reaches 823.8K followers on Instagram across 2,248 published posts.
Merit's 0.31% engagement rate is below the median of 0.47% among Beauty accounts with 100K–1M followers, measured across 1,553 accounts in the InstME index.
Comments arrive at about one per 35 likes, a sign of a healthy amount of conversation.
Merit's videos average 4.4K views per post.
Lately Merit has been publishing about 4 posts per week.
At 100/100 on audience quality, Merit carries an estimated 0% low-quality or inactive followers, a strong signal of genuine reach.
The account follows just 136 others against 823.8K followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$2,900–$5,400
Based on 823.8K followers and a 0.31% engagement rate, a single sponsored post by Merit is worth an estimated $2,900–$5,400. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Merit | Cohort median |
|---|---|---|
| Engagement rate | 0.31% | 0.47% |
| Average likes | 2,490 | 1,059 |
| Average comments | 70 | 46 |
| Posts per week | 4.03 | 1.04 |
Median values from 1,553 Beauty accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 5, 2026
Merit is a verified beauty brand on Instagram, with 823.8K followers.
Merit has 823,849 followers on Instagram (823.8K) as of Apr 5, 2026.
Merit's engagement rate is 0.31%, calculated from average likes and comments per post relative to followers. That is below the median of 0.47% for Beauty accounts with 100K–1M followers in the InstME index.
Posts by Merit average 2,490 likes and 70 comments.
Merit posts about 4 times per week on average.
InstME's audience-quality analysis estimates about 0% of Merit's followers are low-quality or inactive, giving an audience-quality score of 100/100.
Merit is registered as a business account on Instagram and is verified.
Merit is categorized as a beauty account in the InstME index, based on the profile's bio and Instagram category across 2,248 posts.
Yes. Merit carries the blue verified badge on Instagram.
2,248
70
Avg Views
4,425
Posts / Week
4.03
Growth Score
6.2 / 100
Predominantly women · mostly 18–34
Typical for Beauty creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Beauty
2.1M
Engagement
0.12%
A sponsored post from Merit is estimated at $2,900 to $5,400. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
