Engineered for elevated beauty. High performance. No heat damage. #MyDyson
Followers
2.2M
Following
421
Total Posts
Engagement Rate
0.15%
Avg Likes
3,203
Avg Comments
Dyson Beauty is a verified Beauty brand on Instagram, tracked in the InstME index with 2.2M followers. The account posts mainly around beauty and tech topics. Dyson Beauty has shared 1,715 posts to date, currently around 3 posts a week. Engagement runs at 0.15%, or about 3,203 likes and 100 comments per post.
Dysonbeauty is a Beauty account whose 1,715 posts have grown a following of 2.2M on Instagram.
Compared with 361 other Beauty accounts with over 1M followers in the InstME index, Dysonbeauty's 0.15% engagement rate is below the median of 0.32%.
The comment-to-like ratio works out to one comment per 32 likes, pointing to a healthy amount of conversation.
Lately Dysonbeauty has been publishing about 3 posts per week.
With 2.2M followers but only 421 accounts followed back, Dysonbeauty shows the ratio of a well-established account.
Estimated sponsored-post value
$7,800–$15,000
Based on 2.2M followers and a 0.15% engagement rate, a single sponsored post by Dysonbeauty is worth an estimated $7,800–$15,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 18–34
Typical for Beauty creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Beauty
Secondary: Tech
| Metric | Dysonbeauty | Cohort median |
|---|---|---|
| Engagement rate | 0.15% | 0.32% |
| Average likes | 3,203 | 6,917 |
| Average comments | 100 | 196 |
| Posts per week | 3.36 | 2.46 |
Median values from 361 Beauty accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 27, 2026
Dyson Beauty is a verified beauty brand on Instagram, with 2.2M followers.
Dyson Beauty posts on Instagram as @dysonbeauty.
Dyson Beauty has 2,236,132 followers on Instagram (2.2M) as of Apr 27, 2026.
Dyson Beauty's engagement rate is 0.15%, calculated from average likes and comments per post relative to followers. That is below the median of 0.32% for Beauty accounts with over 1M followers in the InstME index.
Posts by Dyson Beauty average 3,203 likes and 100 comments.
Dyson Beauty posts about 3 times per week on average.
Dyson Beauty is registered as a business account on Instagram and is verified.
Dyson Beauty is categorized as a beauty and tech account in the InstME index, based on the profile's bio and Instagram category across 1,715 posts.
Yes. Dyson Beauty carries the blue verified badge on Instagram.
1,715
100
Posts / Week
3.36
Growth Score
3 / 100
Follower Ratio
5311.5×
Engagement
0.02%
A sponsored post from Dyson Beauty is estimated at $7,800 to $15,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
