Followers
2.2M
Following
1.1K
Total Posts
Engagement Rate
0.02%
Avg Likes
456
Avg Comments
NYX Professional Makeup 🇬🇧🇮🇪 is a verified Beauty brand based in United Kingdom, with 2.2M followers on Instagram. To date NYX Professional Makeup 🇬🇧🇮🇪 has posted 483 times, currently around 11 posts a week. Posts average 456 likes and 33 comments, an engagement rate of 0.02%.
Nyxcosmetics_uk operates a Beauty account on Instagram, pairing 2.2M followers with 483 posts.
Against 361 Beauty accounts with over 1M followers in the InstME index, Nyxcosmetics_uk's 0.02% engagement rate lands in the bottom quarter (median: 0.32%).
The like-to-comment split is roughly 14 to one, indicating an unusually discussion-heavy audience.
Nyxcosmetics_uk currently publishes about 11 posts per week, more than one per day.
Nyxcosmetics_uk keeps its following list short (1,138) relative to 2.2M followers, as established creators and brands tend to.
Estimated sponsored-post value
$7,900–$15,000
Based on 2.2M followers and a 0.02% engagement rate, a single sponsored post by Nyxcosmetics_uk is worth an estimated $7,900–$15,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 18–34
Typical for Beauty creators in United Kingdom, modeled from the niche, not measured for this account.
Content Focus
Primary: Beauty
| Metric | Nyxcosmetics_uk | Cohort median |
|---|---|---|
| Engagement rate | 0.02% | 0.32% |
| Average likes | 456 | 6,917 |
| Average comments | 33 | 196 |
| Posts per week | 10.53 | 2.46 |
Median values from 361 Beauty accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Nyxcosmetics_uk | Cohort median |
|---|---|---|
| Engagement rate | 0.02% | 0.6% |
| Average likes | 456 | 13,723 |
| Average comments | 33 | 237 |
| Posts per week | 10.53 | 1.23 |
Median values from 200 accounts in United Kingdom with over 1M followers in the InstME index, refreshed Jul 19, 2026.
Get advanced audience quality signals, growth trend analytics, historical snapshots, and top-performing content patterns.
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Last reviewed: Apr 23, 2026
NYX Professional Makeup 🇬🇧🇮🇪 is a verified beauty brand based in United Kingdom on Instagram, with 2.2M followers.
NYX Professional Makeup 🇬🇧🇮🇪 posts on Instagram as @nyxcosmetics_uk.
NYX Professional Makeup 🇬🇧🇮🇪 has 2,243,439 followers on Instagram (2.2M) as of Apr 23, 2026.
NYX Professional Makeup 🇬🇧🇮🇪's engagement rate is 0.02%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 0.32%) for Beauty accounts with over 1M followers in the InstME index.
Posts by NYX Professional Makeup 🇬🇧🇮🇪 average 456 likes and 33 comments.
NYX Professional Makeup 🇬🇧🇮🇪 posts about 11 times per week on average.
NYX Professional Makeup 🇬🇧🇮🇪 is registered as a business account on Instagram and is verified.
NYX Professional Makeup 🇬🇧🇮🇪 is categorized as a beauty account in the InstME index, based on the profile's bio and Instagram category across 483 posts.
483
33
Posts / Week
10.53
Growth Score
0.4 / 100
Follower Ratio
1971.4×
Engagement
5.42%
NYX Professional Makeup 🇬🇧🇮🇪's profile places the account in United Kingdom. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. NYX Professional Makeup 🇬🇧🇮🇪 carries the blue verified badge on Instagram.
A sponsored post from NYX Professional Makeup 🇬🇧🇮🇪 is estimated at $7,900 to $15,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
