Celebrating 140 years of innovation & iconic design. This is the official Mercedes-Benz account. Share with #MBfanphoto
Followers
38.8M
Following
45
Total Posts
Engagement Rate
0.08%
Avg Likes
30,213
Avg Comments
Mercedes-Benz is a verified Cars brand on Instagram, tracked in the InstME index with 38.8M followers. To date Mercedes-Benz has posted 20,213 times, currently less than one post a week. Typical posts draw 30,213 likes and 563 comments, putting engagement at 0.08%.
Mercedesbenz is a Cars account on Instagram with 38.8M followers and 20,213 published posts.
On average, Mercedesbenz's posts earn 30,213 likes and 563 comments, about one interaction per 1,261 followers.
The comment-to-like ratio works out to one comment per 54 likes, pointing to a healthy amount of conversation.
Lately Mercedesbenz has been publishing less than one post per week.
With 38.8M followers but only 45 accounts followed back, Mercedesbenz shows the ratio of a well-established account.
Estimated sponsored-post value
$140,000–$250,000
Based on 38.8M followers and a 0.08% engagement rate, a single sponsored post by Mercedesbenz is worth an estimated $140,000–$250,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Content Focus
Primary: Cars
| Metric | Mercedesbenz | Cohort median |
|---|---|---|
| Engagement rate | 0.08% | 1.02% |
| Average likes | 30,213 | 25,711 |
| Average comments | 563 | 376 |
| Posts per week | 0.5 | 1.1 |
Median values from 12,265 accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
Mercedes-Benz is a verified cars brand on Instagram, with 38.8M followers.
Mercedes-Benz posts on Instagram as @mercedesbenz.
Mercedes-Benz has 38,799,292 followers on Instagram (38.8M) as of Jul 15, 2026.
Mercedes-Benz's engagement rate is 0.08%, calculated from average likes and comments per post relative to followers.
Posts by Mercedes-Benz average 30,213 likes and 563 comments.
Mercedes-Benz posts less than once a week on average.
Mercedes-Benz is registered as a business account on Instagram and is verified.
Mercedes-Benz is categorized as a cars account in the InstME index, based on the profile's bio and Instagram category across 20,213 posts.
Yes. Mercedes-Benz carries the blue verified badge on Instagram.
20,213
563
Posts / Week
0.5
Growth Score
1.6 / 100
Follower Ratio
862206.5×
Engagement
0.1%
A sponsored post from Mercedes-Benz is estimated at $140,000 to $250,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
