@
BrandCars
We are #Volkswagen. Millions of journeys. One community. ______
www.volkswagen.de/legal-notices-social-mediaAudience
Browse top profilesFollowers
10.8M
Following
76
Total Posts
Engagement & Performance
Engagement Rate
0.1%
Avg Likes
10,312
Avg Comments
What the numbers say about @volkswagen
With 10.8M followers across 5,216 posts, @volkswagen is one of the Automotive accounts tracked in the InstME index.
Compared with 191 other Automotive accounts with over 1M followers in the InstME index, @volkswagen's 0.1% engagement rate is in the bottom quarter (median: 0.77%).
The comment-to-like ratio works out to one comment per 57 likes, pointing to a healthy amount of conversation.
Recent posting activity averages less than one post per week.
The account follows just 76 others against 10.8M followers — a ratio typical of established creators and brands.
@volkswagen vs similar accounts
| Metric | @volkswagen | Cohort median |
|---|---|---|
| Engagement rate | 0.1% | 0.77% |
| Average likes | 10,312 | 16,166 |
| Average comments | 181 | 229 |
| Posts per week | 0.27 | 1.79 |
Median values from 191 Automotive accounts with over 1M followers in the InstME index, refreshed Jul 11, 2026.
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Data last updated: Jul 9, 2026
How @volkswagen's engagement rate is calculated
Engagement rate is the average interactions per post divided by followers. For @volkswagen: (10,312 avg likes + 181 avg comments) ÷ 10,832,450 followers × 100 ≈ 0.1%.
Frequently asked questions about @volkswagen
How many followers does @volkswagen have?
@volkswagen has 10,832,450 followers on Instagram (10.8M) as of Jul 9, 2026.
What is @volkswagen's engagement rate?
@volkswagen's engagement rate is 0.1%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 0.77%) for Automotive accounts with over 1M followers in the InstME index.
How many likes does @volkswagen average per post?
Posts by @volkswagen average 10,312 likes and 181 comments.
How often does @volkswagen post on Instagram?
@volkswagen posts less than once a week on average.
Is @volkswagen a business or creator account?
@volkswagen is registered as a business account on Instagram and is verified.
