Racing globally, our race cars and trucks inspire next-generation performance vehicles and parts, driving the spirit of innovation. 🏁
Followers
2M
Following
454
Total Posts
Engagement Rate
0.28%
Avg Likes
4,440
Avg Comments
Ford Racing runs a verified Automotive brand account with 2M followers on Instagram. Content spans automotive and art. Ford Racing has shared 6,344 posts to date, currently less than one post a week. Engagement runs at 0.28%, or about 4,440 likes and 1,094 comments per post.
Counting 2M followers and 6,344 posts, Fordracing sits in the InstME index as an Automotive account.
Compared with 286 other Automotive accounts with over 1M followers in the InstME index, Fordracing's 0.28% engagement rate is below the median of 0.76%.
The comment-to-like ratio works out to one comment per 4 likes, pointing to an unusually discussion-heavy audience.
Posting frequency for Fordracing sits at less than one post per week.
With 2M followers but only 454 accounts followed back, Fordracing shows the ratio of a well-established account.
Estimated sponsored-post value
$6,900–$13,000
Based on 2M followers and a 0.28% engagement rate, a single sponsored post by Fordracing is worth an estimated $6,900–$13,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly men · mostly 18–34
Typical for Automotive creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Automotive
Secondary: Art
| Metric | Fordracing | Cohort median |
|---|---|---|
| Engagement rate | 0.28% | 0.76% |
| Average likes | 4,440 | 16,549 |
| Average comments | 1,094 | 231 |
| Posts per week | 0.36 | 1.95 |
Median values from 286 Automotive accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 27, 2026
Ford Racing is a verified automotive brand on Instagram, with 2M followers.
Ford Racing posts on Instagram as @fordracing.
Ford Racing has 1,978,927 followers on Instagram (2M) as of Apr 27, 2026.
Ford Racing's engagement rate is 0.28%, calculated from average likes and comments per post relative to followers. That is below the median of 0.76% for Automotive accounts with over 1M followers in the InstME index.
Posts by Ford Racing average 4,440 likes and 1,094 comments.
Ford Racing posts less than once a week on average.
Ford Racing is registered as a business account on Instagram and is verified.
Ford Racing is categorized as an automotive and art account in the InstME index, based on the profile's bio and Instagram category across 6,344 posts.
Yes. Ford Racing carries the blue verified badge on Instagram.
6,344
1,094
Posts / Week
0.36
Growth Score
5.6 / 100
Follower Ratio
4358.9×
Engagement
0.7%
A sponsored post from Ford Racing is estimated at $6,900 to $13,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
