Official IG account of the Melbourne Football Club #DemonSpirit 📍 Wurundjeri Land AFLW 👉
Reaching 175.1K followers on Instagram, Melbourne Football Club is a verified Sports brand based in Australia. The account has published 12,420 posts, currently around 40 posts a week. Engagement runs at 2.4%, or about 4,178 likes and 27 comments per post.
Melbournefc's Instagram presence spans 12,420 posts and 175.1K followers, profiling it as a Sports account.
For Sports accounts with 100K–1M followers, Melbournefc's 2.4% engagement rate is above the median of 1.48%, a read from 319 accounts in the InstME index.
At one comment per 156 likes, the ratio points to an audience that mostly engages through likes.
Melbournefc keeps a posting cadence of about 40 posts per week, more than one per day.
InstME's audience-quality checks score Melbournefc at 100/100, with an estimated 0% low-quality or inactive followers, a strong signal of genuine reach.
Melbournefc follows only 343 accounts while being followed by 175.1K, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$1,500–$2,700
Based on 175.1K followers and a 2.4% engagement rate, a single sponsored post by Melbournefc is worth an estimated $1,500–$2,700. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Melbournefc | Cohort median |
|---|---|---|
| Engagement rate | 2.4% | 1.48% |
| Average likes | 4,178 | 4,134 |
| Average comments | 27 | 59 |
| Posts per week | 39.71 | 1.53 |
Median values from 319 Sports accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Melbournefc | Cohort median |
|---|---|---|
| Engagement rate | 2.4% | 0.7% |
| Average likes | 4,178 | 1,539 |
| Average comments | 27 | 38 |
| Posts per week | 39.71 | 1.24 |
Median values from 449 accounts in Australia with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 14, 2026
Melbourne Football Club is a verified sports brand based in Australia on Instagram, with 175.1K followers.
Melbourne Football Club posts on Instagram as @melbournefc.
Melbourne Football Club has 175,098 followers on Instagram (175.1K) as of Jul 14, 2026.
Melbourne Football Club's engagement rate is 2.4%, calculated from average likes and comments per post relative to followers. That is above the median of 1.48% for Sports accounts with 100K–1M followers in the InstME index.
Posts by Melbourne Football Club average 4,178 likes and 27 comments.
Melbourne Football Club posts about 40 times per week on average.
InstME's audience-quality analysis estimates about 0% of Melbourne Football Club's followers are low-quality or inactive, giving an audience-quality score of 100/100.
Melbourne Football Club is registered as a business account on Instagram and is verified.
Total Posts
12,420
Avg Comments
27
Predominantly men · mostly 18–34
Typical for Sports creators in Australia, modeled from the niche, not measured for this account.
Content Focus
Primary: Sports
Engagement
1.22%
Melbourne Football Club is categorized as a sports account in the InstME index, based on the profile's bio and Instagram category across 12,420 posts.
Melbourne Football Club's profile places the account in Australia. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. Melbourne Football Club carries the blue verified badge on Instagram.
A sponsored post from Melbourne Football Club is estimated at $1,500 to $2,700. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
