Official IG account of the Melbourne Football Club #DemonSpirit 📍 Wurundjeri Land AFLW 👉
Followers
175.1K
Following
343
Total Posts
Engagement Rate
2.4%
Avg Likes
4,178
Avg Comments
Reaching 175.1K followers on Instagram, Melbourne Football Club is a verified Sports brand based in Australia. The account has published 12,420 posts, currently around 40 posts a week. Engagement runs at 2.4%, or about 4,178 likes and 27 comments per post.
Melbournefc's Instagram presence spans 12,420 posts and 175.1K followers, profiling it as a Sports account.
For Sports accounts with 100K–1M followers, Melbournefc's 2.4% engagement rate is above the median of 1.48%, a read from 319 accounts in the InstME index.
At one comment per 156 likes, the ratio points to an audience that mostly engages through likes.
Melbournefc keeps a posting cadence of about 40 posts per week, more than one per day.
Melbournefc follows only 343 accounts while being followed by 175.1K, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$1,500–$2,700
Based on 175.1K followers and a 2.4% engagement rate, a single sponsored post by Melbournefc is worth an estimated $1,500–$2,700. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly men · mostly 18–34
Typical for Sports creators in Australia, modeled from the niche, not measured for this account.
Content Focus
Primary: Sports
| Metric | Melbournefc | Cohort median |
|---|---|---|
| Engagement rate | 2.4% | 1.48% |
| Average likes | 4,178 | 4,134 |
| Average comments | 27 | 59 |
| Posts per week | 39.71 | 1.53 |
Median values from 319 Sports accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Melbournefc | Cohort median |
|---|---|---|
| Engagement rate | 2.4% | 0.7% |
| Average likes | 4,178 | 1,539 |
| Average comments | 27 | 38 |
| Posts per week | 39.71 | 1.24 |
Median values from 449 accounts in Australia with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
Get advanced audience quality signals, growth trend analytics, historical snapshots, and top-performing content patterns.
No credit card needed
Last reviewed: Jul 14, 2026
Melbourne Football Club is a verified sports brand based in Australia on Instagram, with 175.1K followers.
Melbourne Football Club posts on Instagram as @melbournefc.
Melbourne Football Club has 175,098 followers on Instagram (175.1K) as of Jul 14, 2026.
Melbourne Football Club's engagement rate is 2.4%, calculated from average likes and comments per post relative to followers. That is above the median of 1.48% for Sports accounts with 100K–1M followers in the InstME index.
Posts by Melbourne Football Club average 4,178 likes and 27 comments.
Melbourne Football Club posts about 40 times per week on average.
Melbourne Football Club is registered as a business account on Instagram and is verified.
Melbourne Football Club is categorized as a sports account in the InstME index, based on the profile's bio and Instagram category across 12,420 posts.
12,420
27
Posts / Week
39.71
Growth Score
48 / 100
Follower Ratio
510.5×
Engagement
1.22%
Melbourne Football Club's profile places the account in Australia. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. Melbourne Football Club carries the blue verified badge on Instagram.
A sponsored post from Melbourne Football Club is estimated at $1,500 to $2,700. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
