Official Instagram account of the NBL’s Melbourne United Basketball
Outreach This Creator For FreeFollowers
72.7K
Following
210
Total Posts
Engagement Rate
0.92%
Avg Likes
664
Avg Comments
Melbourne United runs a verified Sports brand account based in Australia with 72.7K followers on Instagram. The account has published 11,261 posts, currently around 12 posts a week. Posts average 664 likes and 4 comments, an engagement rate of 0.92%.
Melbunited has built an audience of 72.7K followers on Instagram over 11,261 posts as a Sports account.
Melbunited's 0.92% engagement rate is in the bottom quarter (median: 2.56%) among Sports accounts with 10K–100K followers, measured across 736 accounts in the InstME index.
One comment lands for every 166 likes, which reads as an audience that mostly engages through likes.
Melbunited's videos average 8.7K views per post.
Melbunited maintains a rhythm of about 12 posts per week, more than one per day.
The account follows just 210 others against 72.7K followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$250–$470
Based on 72.7K followers and a 0.92% engagement rate, a single sponsored post by Melbunited is worth an estimated $250–$470. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly men · mostly 18–34
Typical for Sports creators in Australia, modeled from the niche, not measured for this account.
Content Focus
Primary: Sports
| Metric | Melbunited | Cohort median |
|---|---|---|
| Engagement rate | 0.92% | 2.56% |
| Average likes | 664 | 781 |
| Average comments | 4 | 19 |
| Posts per week | 12 | 0.66 |
Median values from 736 Sports accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Melbunited | Cohort median |
|---|---|---|
| Engagement rate | 0.92% | 0.66% |
| Average likes | 664 | 158 |
| Average comments | 4 | 9 |
| Posts per week | 12 | 0.9 |
Median values from 2,022 accounts in Australia with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
Get advanced audience quality signals, growth trend analytics, historical snapshots, and top-performing content patterns.
No credit card needed
Last reviewed: Jul 16, 2026
Melbourne United is a verified sports brand based in Australia on Instagram, with 72.7K followers.
Melbourne United posts on Instagram as @melbunited.
Melbourne United has 72,691 followers on Instagram (72.7K) as of Jul 16, 2026.
Melbourne United's engagement rate is 0.92%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 2.56%) for Sports accounts with 10K–100K followers in the InstME index.
Posts by Melbourne United average 664 likes and 4 comments.
Melbourne United posts about 12 times per week on average.
Melbourne United is registered as a business account on Instagram and is verified.
Melbourne United is categorized as a sports account in the InstME index, based on the profile's bio and Instagram category across 11,261 posts.
Melbourne United's profile places the account in Australia. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
11,261
4
Avg Views
8,714
Posts / Week
12
Growth Score
18.4 / 100
Engagement
2.78%
Yes. Melbourne United carries the blue verified badge on Instagram.
A sponsored post from Melbourne United is estimated at $250 to $470. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
