Official IG account of the Melbourne Football Club AFLW team.🔥 #DemonSpirit 📍Wurundjeri Land AFL 👉
Followers
25.3K
Following
180
Total Posts
Engagement Rate
4.67%
Avg Likes
1,165
Avg Comments
Melbourne AFLW is a verified Sports brand based in Australia. The account has built 25.3K followers on Instagram. To date Melbourne AFLW has posted 3,930 times, currently around 4 posts a week. Typical posts draw 1,165 likes and 15 comments, putting engagement at 4.67%.
Counting 25.3K followers and 3,930 posts, Melbourneaflw sits in the InstME index as a Sports account.
Benchmarked against 736 Sports accounts with 10K–100K followers, Melbourneaflw posts a 4.67% engagement rate that is above the median of 2.56%.
One comment lands for every 78 likes, which reads as an audience that mostly engages through likes.
Posting frequency for Melbourneaflw sits at about 4 posts per week.
On audience quality, Melbourneaflw lands at 100/100, an estimated 0% of followers read as low-quality or inactive, a strong signal of genuine reach.
With 25.3K followers but only 180 accounts followed back, Melbourneaflw shows the ratio of a well-established account.
Estimated sponsored-post value
$350–$660
Based on 25.3K followers and a 4.67% engagement rate, a single sponsored post by Melbourneaflw is worth an estimated $350–$660. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Melbourneaflw | Cohort median |
|---|---|---|
| Engagement rate | 4.67% | 2.56% |
| Average likes | 1,165 | 781 |
| Average comments | 15 | 19 |
| Posts per week | 3.54 | 0.66 |
Median values from 736 Sports accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Melbourneaflw | Cohort median |
|---|---|---|
| Engagement rate | 4.67% | 0.66% |
| Average likes | 1,165 | 158 |
| Average comments | 15 | 9 |
| Posts per week | 3.54 | 0.9 |
Median values from 2,022 accounts in Australia with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Aug 29, 2026
Melbourne AFLW is a verified sports brand based in Australia on Instagram, with 25.3K followers.
Melbourne AFLW posts on Instagram as @melbourneaflw.
Melbourne AFLW has 25,268 followers on Instagram (25.3K) as of Aug 29, 2026.
Melbourne AFLW's engagement rate is 4.67%, calculated from average likes and comments per post relative to followers. That is above the median of 2.56% for Sports accounts with 10K–100K followers in the InstME index.
Posts by Melbourne AFLW average 1,165 likes and 15 comments.
Melbourne AFLW posts about 4 times per week on average.
InstME's audience-quality analysis estimates about 0% of Melbourne AFLW's followers are low-quality or inactive, giving an audience-quality score of 100/100.
Melbourne AFLW is registered as a business account on Instagram and is verified.
Melbourne AFLW is categorized as a sports account in the InstME index, based on the profile's bio and Instagram category across 3,930 posts.
3,930
15
Posts / Week
3.54
Growth Score
93.4 / 100
Last Post
2 days ago
Predominantly men · mostly 18–34
Typical for Sports creators in Australia, modeled from the niche, not measured for this account.
Content Focus
Primary: Sports
Engagement
0.08%
Melbourne AFLW's profile places the account in Australia. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. Melbourne AFLW carries the blue verified badge on Instagram.
A sponsored post from Melbourne AFLW is estimated at $350 to $660. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
