Melanin Haircare™ runs a verified Beauty brand account with 204.3K followers on Instagram. Its posts sit across beauty and lifestyle. Melanin Haircare™ has shared 4,133 posts to date, currently around 1 post a week. Engagement runs at 0.15%, or about 290 likes and 14 comments per post.
Melaninhaircare is a Beauty account on Instagram with 204.3K followers and 4,133 published posts.
Benchmarked against 1,553 Beauty accounts with 100K–1M followers, Melaninhaircare posts a 0.15% engagement rate that is below the median of 0.47%.
Followers weigh in with a comment about every 21 likes, a healthy amount of conversation.
Melaninhaircare's output runs to about one post per week.
With 204.3K followers but only 4 accounts followed back, Melaninhaircare shows the ratio of a well-established account.
Estimated sponsored-post value
$720–$1,300
Based on 204.3K followers and a 0.15% engagement rate, a single sponsored post by Melaninhaircare is worth an estimated $720–$1,300. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 18–34
Typical for Beauty creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Beauty
Secondary: Lifestyle
| Metric | Melaninhaircare | Cohort median |
|---|---|---|
| Engagement rate | 0.15% | 0.47% |
| Average likes | 290 | 1,059 |
| Average comments | 14 | 46 |
| Posts per week | 1.01 | 1.04 |
Median values from 1,553 Beauty accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Sep 8, 2026
Melanin Haircare™ is a verified beauty brand on Instagram, with 204.3K followers.
Melanin Haircare™ posts on Instagram as @melaninhaircare.
Melanin Haircare™ has 204,288 followers on Instagram (204.3K) as of Sep 8, 2026.
Melanin Haircare™'s engagement rate is 0.15%, calculated from average likes and comments per post relative to followers. That is below the median of 0.47% for Beauty accounts with 100K–1M followers in the InstME index.
Posts by Melanin Haircare™ average 290 likes and 14 comments.
Melanin Haircare™ posts about 1 time per week on average.
Melanin Haircare™ is registered as a business account on Instagram and is verified.
Melanin Haircare™ is categorized as a beauty and lifestyle account in the InstME index, based on the profile's bio and Instagram category across 4,133 posts.
Yes. Melanin Haircare™ carries the blue verified badge on Instagram.
Avg Comments
14
Engagement
2.54%
A sponsored post from Melanin Haircare™ is estimated at $720 to $1,300. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
