Beauty Expert. Originator of the Bright Undereye. A founding mother of UK Black Girl Makeup.
Outreach This Creator For FreeFollowers
147K
Following
920
Total Posts
Engagement Rate
2.04%
Avg Likes
2,962
Avg Comments
M E L A is a Beauty creator on Instagram, tracked in the InstME index with 147K followers. Its posts sit across beauty and lifestyle. M E L A has shared 54 posts to date, currently less than one post a week. Engagement runs at 2.04%, or about 2,962 likes and 39 comments per post.
Melachild is a Beauty account on Instagram with 147K followers and 54 published posts.
Benchmarked against 1,553 Beauty accounts with 100K–1M followers, Melachild posts a 2.04% engagement rate that is in the top quarter (median: 0.47%).
The comment-to-like ratio works out to one comment per 75 likes, pointing to an audience that mostly engages through likes.
Melachild's output runs to less than one post per week.
At 94/100 on audience quality, Melachild carries an estimated 5% low-quality or inactive followers, a strong signal of genuine reach.
With 147K followers but only 920 accounts followed back, Melachild shows the ratio of a well-established account.
Estimated sponsored-post value
$1,000–$1,900
Based on 147K followers and a 2.04% engagement rate, a single sponsored post by Melachild is worth an estimated $1,000–$1,900. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~5% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Melachild | Cohort median |
|---|---|---|
| Engagement rate | 2.04% | 0.47% |
| Average likes | 2,962 | 1,059 |
| Average comments | 39 | 46 |
| Posts per week | 0.6 | 1.04 |
Median values from 1,553 Beauty accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 14, 2026
M E L A is a beauty creator on Instagram, with 147K followers.
M E L A posts on Instagram as @melachild.
M E L A has 146,999 followers on Instagram (147K) as of Jul 14, 2026.
M E L A's engagement rate is 2.04%, calculated from average likes and comments per post relative to followers. That is in the top quarter (median: 0.47%) for Beauty accounts with 100K–1M followers in the InstME index.
Posts by M E L A average 2,962 likes and 39 comments.
M E L A posts less than once a week on average.
InstME's audience-quality analysis estimates about 5% of M E L A's followers are low-quality or inactive, giving an audience-quality score of 94/100.
M E L A is registered as a creator account on Instagram.
M E L A is categorized as a beauty and lifestyle account in the InstME index, based on the profile's bio and Instagram category across 54 posts.
54
39
Posts / Week
0.6
Growth Score
40.8 / 100
ER Rank
Top 38%
Predominantly women · mostly 18–34
Typical for Beauty creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Beauty
Secondary: Lifestyle
429.1K
Engagement
0.82%
A sponsored post from M E L A is estimated at $1,000 to $1,900. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
