Father | 🇳🇿•🇼🇸 Footballer | @nzallwhites +
Followers
12.9K
Following
747
Total Posts
Engagement Rate
11.86%
Avg Likes
1,469
Avg Comments
Michael Boxall is a verified Fitness brand on Instagram based in New Zealand, tracked in the InstME index with 12.9K followers. Its posts sit across fitness and sports. Michael Boxall has shared 65 posts to date, currently less than one post a week. Posts average 1,469 likes and 59 comments, an engagement rate of 11.86%.
Counting 12.9K followers and 65 posts, Mboxall sits in the InstME index as a Fitness account.
Compared with 6,024 other Fitness accounts with 10K–100K followers in the InstME index, Mboxall's 11.86% engagement rate is in the top quarter (median: 2.04%).
Comments arrive at about one per 25 likes, a sign of a healthy amount of conversation.
Recent posting activity averages less than one post per week.
Estimated sponsored-post value
$180–$330
Based on 12.9K followers and a 11.86% engagement rate, a single sponsored post by Mboxall is worth an estimated $180–$330. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly men · mostly 18–34
Typical for Fitness creators in New Zealand, modeled from the niche, not measured for this account.
Content Focus
Primary: Fitness
Secondary: Sports
| Metric | Mboxall | Cohort median |
|---|---|---|
| Engagement rate | 11.86% | 2.04% |
| Average likes | 1,469 | 523 |
| Average comments | 59 | 23 |
| Posts per week | 0.22 | 0.28 |
Median values from 6,024 Fitness accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Mboxall | Cohort median |
|---|---|---|
| Engagement rate | 11.86% | 1.59% |
| Average likes | 1,469 | 372 |
| Average comments | 59 | 16 |
| Posts per week | 0.22 | 0.97 |
Median values from 157 accounts in New Zealand with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 11, 2026
Michael Boxall is a verified fitness brand based in New Zealand on Instagram, with 12.9K followers.
Michael Boxall posts on Instagram as @mboxall.
Michael Boxall has 12,883 followers on Instagram (12.9K) as of Jul 11, 2026.
Michael Boxall's engagement rate is 11.86%, calculated from average likes and comments per post relative to followers. That is in the top quarter (median: 2.04%) for Fitness accounts with 10K–100K followers in the InstME index.
Posts by Michael Boxall average 1,469 likes and 59 comments.
Michael Boxall posts less than once a week on average.
Michael Boxall is registered as a business account on Instagram and is verified.
Michael Boxall is categorized as a fitness and sports account in the InstME index, based on the profile's bio and Instagram category across 65 posts.
Michael Boxall's profile places the account in New Zealand. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
65
59
Posts / Week
0.22
Growth Score
100 / 100
Follower Ratio
17.2×
14K
Engagement
0.64%
Yes. Michael Boxall carries the blue verified badge on Instagram.
A sponsored post from Michael Boxall is estimated at $180 to $330. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
