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Outreach This Creator For FreeAll Whites is a verified Home & DIY brand based in New Zealand. The account has built 163K followers on Instagram. To date All Whites has posted 3,159 times, currently around 2 posts a week. Typical posts draw 2,114 likes and 39 comments, putting engagement at 1.32%.
Nzallwhites has built an audience of 163K followers on Instagram over 3,159 posts as a Home & DIY account.
Among 436 Home & DIY accounts with 100K–1M followers in the InstME index, Nzallwhites's 1.32% engagement rate comes in above the median of 0.63%.
Roughly one in 54 likes comes with a comment, a healthy amount of conversation.
Nzallwhites maintains a rhythm of about one post per week.
The account follows just 285 others against 163K followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$750–$1,400
Based on 163K followers and a 1.32% engagement rate, a single sponsored post by Nzallwhites is worth an estimated $750–$1,400. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 25–44
Typical for Home & DIY creators in New Zealand, modeled from the niche, not measured for this account.
Content Focus
Primary: Home & DIY
| Metric | Nzallwhites | Cohort median |
|---|---|---|
| Engagement rate | 1.32% | 0.63% |
| Average likes | 2,114 | 1,415 |
| Average comments | 39 | 30 |
| Posts per week | 1.56 | 2.05 |
Median values from 436 Home & DIY accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Sep 3, 2026
All Whites is a verified home & diy brand based in New Zealand on Instagram, with 163K followers.
All Whites posts on Instagram as @nzallwhites.
All Whites has 163,013 followers on Instagram (163K) as of Sep 3, 2026.
All Whites's engagement rate is 1.32%, calculated from average likes and comments per post relative to followers. That is above the median of 0.63% for Home & DIY accounts with 100K–1M followers in the InstME index.
Posts by All Whites average 2,114 likes and 39 comments.
All Whites posts about 2 times per week on average.
All Whites is registered as a business account on Instagram and is verified.
All Whites is categorized as a home & diy account in the InstME index, based on the profile's bio and Instagram category across 3,159 posts.
All Whites's profile places the account in New Zealand. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Total Posts
3,159
Avg Comments
39
Engagement
5.13%
Yes. All Whites carries the blue verified badge on Instagram.
A sponsored post from All Whites is estimated at $750 to $1,400. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
