@nzdefenceforce
Explore Home & Garden CreatorsTe Ope Kātua O Aotearoa | New Zealand Defence Force Home of #NZNavy, &
Followers
99.2K
Following
55
Total Posts
Engagement Rate
2.27%
Avg Likes
2,236
Avg Comments
New Zealand Defence Force (NZDF) is a verified Home & DIY brand on Instagram based in New Zealand, tracked in the InstME index with 99.2K followers. New Zealand Defence Force (NZDF) has shared 2,864 posts to date, currently around 9 posts a week. Typical posts draw 2,236 likes and 14 comments, putting engagement at 2.27%.
As a Home & DIY account, Nzdefenceforce reaches 99.2K followers on Instagram across 2,864 published posts.
Nzdefenceforce's 2.27% engagement rate is above the median of 0.75% among Home & DIY accounts with 10K–100K followers, measured across 1,345 accounts in the InstME index.
Comments arrive at about one per 161 likes, a sign of an audience that mostly engages through likes.
Recent posting activity averages about 9 posts per week, more than one per day.
Nzdefenceforce's audience-quality score is 100/100, with 0% of followers looking low-quality or inactive, a strong signal of genuine reach.
The account follows just 55 others against 99.2K followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$790–$1,500
Based on 99.2K followers and a 2.27% engagement rate, a single sponsored post by Nzdefenceforce is worth an estimated $790–$1,500. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Nzdefenceforce | Cohort median |
|---|---|---|
| Engagement rate | 2.27% | 0.75% |
| Average likes | 2,236 | 200 |
| Average comments | 14 | 9 |
| Posts per week | 8.59 | 0.97 |
Median values from 1,345 Home & DIY accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Nzdefenceforce | Cohort median |
|---|---|---|
| Engagement rate | 2.27% | 1.59% |
| Average likes | 2,236 | 372 |
| Average comments | 14 | 16 |
| Posts per week | 8.59 | 0.97 |
Median values from 157 accounts in New Zealand with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
New Zealand Defence Force (NZDF) is a verified home & diy brand based in New Zealand on Instagram, with 99.2K followers.
New Zealand Defence Force (NZDF) posts on Instagram as @nzdefenceforce.
New Zealand Defence Force (NZDF) has 99,247 followers on Instagram (99.2K) as of Jul 15, 2026.
New Zealand Defence Force (NZDF)'s engagement rate is 2.27%, calculated from average likes and comments per post relative to followers. That is above the median of 0.75% for Home & DIY accounts with 10K–100K followers in the InstME index.
Posts by New Zealand Defence Force (NZDF) average 2,236 likes and 14 comments.
New Zealand Defence Force (NZDF) posts about 9 times per week on average.
InstME's audience-quality analysis estimates about 0% of New Zealand Defence Force (NZDF)'s followers are low-quality or inactive, giving an audience-quality score of 100/100.
2,864
14
Posts / Week
8.59
Growth Score
45.4 / 100
ER Rank
Top 41%
Predominantly women · mostly 25–44
Typical for Home & DIY creators in New Zealand, modeled from the niche, not measured for this account.
Content Focus
Primary: Home & DIY
Engagement
4.9%
New Zealand Defence Force (NZDF) is registered as a business account on Instagram and is verified.
New Zealand Defence Force (NZDF) is categorized as a home & diy account in the InstME index, based on the profile's bio and Instagram category across 2,864 posts.
New Zealand Defence Force (NZDF)'s profile places the account in New Zealand. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. New Zealand Defence Force (NZDF) carries the blue verified badge on Instagram.
A sponsored post from New Zealand Defence Force (NZDF) is estimated at $790 to $1,500. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
