On Instagram, MATTER OF FACT is a verified Beauty brand with an audience of 35.3K. The account posts mainly around beauty and tech topics. MATTER OF FACT has shared 392 posts to date, currently less than one post a week. Typical posts draw 24 likes and 2 comments, putting engagement at 0.07%.
Tracked in the InstME index, Matteroffact is a Beauty account with 35.3K followers and a back catalogue of 392 posts.
Against 5,414 Beauty accounts with 10K–100K followers in the InstME index, Matteroffact's 0.07% engagement rate lands in the bottom quarter (median: 0.57%).
Followers leave about one comment for every 10 likes, an unusually discussion-heavy audience.
In recent weeks Matteroffact has kept to less than one post per week.
Matteroffact scores 76/100 on InstME's audience-quality checks, with about 20% of followers flagged low-quality or inactive, a solid result.
Estimated sponsored-post value
$120–$230
Based on 35.3K followers and a 0.07% engagement rate, a single sponsored post by Matteroffact is worth an estimated $120–$230. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~20% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Matteroffact | Cohort median |
|---|---|---|
| Engagement rate | 0.07% | 0.57% |
| Average likes | 24 | 134 |
| Average comments | 2 | 12 |
| Posts per week | 0.44 | 0.59 |
Median values from 5,414 Beauty accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
MATTER OF FACT is a verified beauty brand on Instagram, with 35.3K followers.
MATTER OF FACT posts on Instagram as @matteroffact.
MATTER OF FACT has 35,325 followers on Instagram (35.3K) as of Jul 15, 2026.
MATTER OF FACT's engagement rate is 0.07%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 0.57%) for Beauty accounts with 10K–100K followers in the InstME index.
Posts by MATTER OF FACT average 24 likes and 2 comments.
MATTER OF FACT posts less than once a week on average.
InstME's audience-quality analysis estimates about 20% of MATTER OF FACT's followers are low-quality or inactive, giving an audience-quality score of 76/100.
Total Posts
392
Avg Comments
2
Predominantly women · mostly 18–34
Typical for Beauty creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Beauty
Secondary: Tech
Engagement
0.37%
MATTER OF FACT is registered as a business account on Instagram and is verified.
MATTER OF FACT is categorized as a beauty and tech account in the InstME index, based on the profile's bio and Instagram category across 392 posts.
Yes. MATTER OF FACT carries the blue verified badge on Instagram.
A sponsored post from MATTER OF FACT is estimated at $120 to $230. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
