5x CrossFit Games Champion / Founder @hwpotraining Co-Founder /
Followers
2.3M
Following
452
Total Posts
Engagement Rate
0.19%
Avg Likes
4,357
Avg Comments
On Instagram, Mathew Fraser is a verified Fitness brand with an audience of 2.3M. Its posts sit across fitness and tech. To date Mathew Fraser has posted 2,489 times, currently around 2 posts a week. Engagement runs at 0.19%, or about 4,357 likes and 48 comments per post.
Mathewfras's Instagram presence spans 2,489 posts and 2.3M followers, profiling it as a Fitness account.
For Fitness accounts with over 1M followers, Mathewfras's 0.19% engagement rate is in the bottom quarter (median: 2.02%), a read from 577 accounts in the InstME index.
Followers leave about one comment for every 90 likes, an audience that mostly engages through likes.
Mathewfras keeps a posting cadence of about 2 posts per week.
Mathewfras follows only 452 accounts while being followed by 2.3M, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$8,100–$15,000
Based on 2.3M followers and a 0.19% engagement rate, a single sponsored post by Mathewfras is worth an estimated $8,100–$15,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly men · mostly 18–34
Typical for Fitness creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Fitness
Secondary: Tech
| Metric | Mathewfras | Cohort median |
|---|---|---|
| Engagement rate | 0.19% | 2.02% |
| Average likes | 4,357 | 43,482 |
| Average comments | 48 | 547 |
| Posts per week | 2.45 | 0.42 |
Median values from 577 Fitness accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 28, 2026
Mathew Fraser is a verified fitness brand on Instagram, with 2.3M followers.
Mathew Fraser posts on Instagram as @mathewfras.
Mathew Fraser has 2,325,989 followers on Instagram (2.3M) as of Apr 28, 2026.
Mathew Fraser's engagement rate is 0.19%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 2.02%) for Fitness accounts with over 1M followers in the InstME index.
Posts by Mathew Fraser average 4,357 likes and 48 comments.
Mathew Fraser posts about 2 times per week on average.
Mathew Fraser is registered as a business account on Instagram and is verified.
Mathew Fraser is categorized as a fitness and tech account in the InstME index, based on the profile's bio and Instagram category across 2,489 posts.
Yes. Mathew Fraser carries the blue verified badge on Instagram.
2,489
48
Posts / Week
2.45
Growth Score
3.8 / 100
Follower Ratio
5146.0×
Engagement
0%
A sponsored post from Mathew Fraser is estimated at $8,100 to $15,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
