Fitness programs for HARD WORKERS, founded by @mathewfras. Try 2 weeks free👇
Outreach This Creator For FreeFollowers
309.2K
Following
251
Total Posts
Engagement Rate
0.22%
Avg Likes
657
Avg Comments
On Instagram, HWPO Training | Mat Fraser is a Fitness brand with an audience of 309.2K. The account posts mainly around fitness and tech topics. The account has published 2,377 posts, currently around 2 posts a week. Posts average 657 likes and 21 comments, an engagement rate of 0.22%.
Hwpotraining's Instagram presence spans 2,377 posts and 309.2K followers, profiling it as a Fitness account.
For Fitness accounts with 100K–1M followers, Hwpotraining's 0.22% engagement rate is in the bottom quarter (median: 1.82%), a read from 2,038 accounts in the InstME index.
The like-to-comment split is roughly 31 to one, indicating a healthy amount of conversation.
Hwpotraining keeps a posting cadence of about one post per week.
Quality checks give Hwpotraining 82/100; around 15% of the audience appears low-quality or inactive, a strong signal of genuine reach.
Hwpotraining follows only 251 accounts while being followed by 309.2K, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$1,100–$2,000
Based on 309.2K followers and a 0.22% engagement rate, a single sponsored post by Hwpotraining is worth an estimated $1,100–$2,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~15% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Hwpotraining | Cohort median |
|---|---|---|
| Engagement rate | 0.22% | 1.82% |
| Average likes | 657 | 4,679 |
| Average comments | 21 | 94 |
| Posts per week | 1.71 | 0.3 |
Median values from 2,038 Fitness accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 28, 2026
HWPO Training | Mat Fraser is a fitness brand on Instagram, with 309.2K followers.
HWPO Training | Mat Fraser posts on Instagram as @hwpotraining.
HWPO Training | Mat Fraser has 309,232 followers on Instagram (309.2K) as of Apr 28, 2026.
HWPO Training | Mat Fraser's engagement rate is 0.22%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 1.82%) for Fitness accounts with 100K–1M followers in the InstME index.
Posts by HWPO Training | Mat Fraser average 657 likes and 21 comments.
HWPO Training | Mat Fraser posts about 2 times per week on average.
InstME's audience-quality analysis estimates about 15% of HWPO Training | Mat Fraser's followers are low-quality or inactive, giving an audience-quality score of 82/100.
HWPO Training | Mat Fraser is registered as a business account on Instagram.
2,377
21
Posts / Week
1.71
Growth Score
4.4 / 100
ER Rank
20th
Predominantly men · mostly 18–34
Typical for Fitness creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Fitness
Secondary: Tech
Engagement
1.02%
HWPO Training | Mat Fraser is categorized as a fitness and tech account in the InstME index, based on the profile's bio and Instagram category across 2,377 posts.
A sponsored post from HWPO Training | Mat Fraser is estimated at $1,100 to $2,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
