An urban, sophisticated and effortless collection of style.
Outreach This Creator For FreeFollowers
5.8M
Following
264
Total Posts
Engagement Rate
0.06%
Avg Likes
3,370
Avg Comments
Massimo Dutti runs a verified Fashion brand account with 5.8M followers on Instagram. Content spans fashion and pets. To date Massimo Dutti has posted 6,859 times, currently around 4 posts a week. Engagement runs at 0.06%, or about 3,370 likes and 47 comments per post.
Counting 5.8M followers and 6,859 posts, Massimodutti sits in the InstME index as a Fashion account.
Benchmarked against 424 Fashion accounts with over 1M followers, Massimodutti posts a 0.06% engagement rate that is in the bottom quarter (median: 0.52%).
The comment-to-like ratio works out to one comment per 72 likes, pointing to an audience that mostly engages through likes.
Recent posting activity averages about 4 posts per week.
Massimodutti's audience-quality score is 88/100, with 10% of followers looking low-quality or inactive, a strong signal of genuine reach.
With 5.8M followers but only 264 accounts followed back, Massimodutti shows the ratio of a well-established account.
Estimated sponsored-post value
$20,000–$38,000
Based on 5.8M followers and a 0.06% engagement rate, a single sponsored post by Massimodutti is worth an estimated $20,000–$38,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~10% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Massimodutti | Cohort median |
|---|---|---|
| Engagement rate | 0.06% | 0.52% |
| Average likes | 3,370 | 9,959 |
| Average comments | 47 | 187 |
| Posts per week | 3.82 | 1.86 |
Median values from 424 Fashion accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
Massimo Dutti is a verified fashion brand on Instagram, with 5.8M followers.
Massimo Dutti posts on Instagram as @massimodutti.
Massimo Dutti has 5,791,069 followers on Instagram (5.8M) as of Jul 15, 2026.
Massimo Dutti's engagement rate is 0.06%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 0.52%) for Fashion accounts with over 1M followers in the InstME index.
Posts by Massimo Dutti average 3,370 likes and 47 comments.
Massimo Dutti posts about 4 times per week on average.
InstME's audience-quality analysis estimates about 10% of Massimo Dutti's followers are low-quality or inactive, giving an audience-quality score of 88/100.
Massimo Dutti is registered as a business account on Instagram and is verified.
Massimo Dutti is categorized as a fashion and pets account in the InstME index, based on the profile's bio and Instagram category across 6,859 posts.
6,859
47
Posts / Week
3.82
Growth Score
1.2 / 100
Audience Score
88 / 100
Predominantly women · mostly 18–34
Typical for Fashion creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Fashion
Secondary: Pets
Engagement
0.03%
Yes. Massimo Dutti carries the blue verified badge on Instagram.
A sponsored post from Massimo Dutti is estimated at $20,000 to $38,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
