The Global Home of Hip Hop 🌎 — 🏠 @MassAppeal 🌏
Followers
145.2K
Following
237
Total Posts
Engagement Rate
1.44%
Avg Likes
1,956
Avg Comments
On Instagram, Mass Appeal Records is a verified Home & DIY brand based in India with an audience of 145.2K. The account has published 2,819 posts, currently around 1 post a week. Typical posts draw 1,956 likes and 134 comments, putting engagement at 1.44%.
With 145.2K followers across 2,819 posts, Massappealrecs is one of the Home & DIY accounts tracked in the InstME index.
Massappealrecs records a 1.44% engagement rate, above the median of 0.63% for the 436 Home & DIY accounts with 100K–1M followers tracked in the InstME index.
The audience comments once per 15 likes on average, an unusually discussion-heavy audience.
Massappealrecs keeps a posting cadence of about one post per week.
Massappealrecs keeps its following list short (237) relative to 145.2K followers, as established creators and brands tend to.
Estimated sponsored-post value
$730–$1,400
Based on 145.2K followers and a 1.44% engagement rate, a single sponsored post by Massappealrecs is worth an estimated $730–$1,400. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 25–44
Typical for Home & DIY creators in India, modeled from the niche, not measured for this account.
Content Focus
Primary: Home & DIY
| Metric | Massappealrecs | Cohort median |
|---|---|---|
| Engagement rate | 1.44% | 0.63% |
| Average likes | 1,956 | 1,415 |
| Average comments | 134 | 30 |
| Posts per week | 1.24 | 2.05 |
Median values from 436 Home & DIY accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Massappealrecs | Cohort median |
|---|---|---|
| Engagement rate | 1.44% | 1.49% |
| Average likes | 1,956 | 3,406 |
| Average comments | 134 | 60 |
| Posts per week | 1.24 | 0.75 |
Median values from 545 accounts in India with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
Mass Appeal Records is a verified home & diy brand based in India on Instagram, with 145.2K followers.
Mass Appeal Records posts on Instagram as @massappealrecs.
Mass Appeal Records has 145,235 followers on Instagram (145.2K) as of Jul 15, 2026.
Mass Appeal Records's engagement rate is 1.44%, calculated from average likes and comments per post relative to followers. That is above the median of 0.63% for Home & DIY accounts with 100K–1M followers in the InstME index.
Posts by Mass Appeal Records average 1,956 likes and 134 comments.
Mass Appeal Records posts about 1 time per week on average.
Mass Appeal Records is registered as a business account on Instagram and is verified.
Mass Appeal Records is categorized as a home & diy account in the InstME index, based on the profile's bio and Instagram category across 2,819 posts.
2,819
134
Posts / Week
1.24
Growth Score
28.8 / 100
Follower Ratio
612.8×
Engagement
17.72%
Mass Appeal Records's profile places the account in India. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. Mass Appeal Records carries the blue verified badge on Instagram.
A sponsored post from Mass Appeal Records is estimated at $730 to $1,400. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
